The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
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The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
What’s next for B2B content in 2025? In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025. Chapters: 00:00 Welcome to the pod! 02:07 Prediction #1 Founders go full content creator mode 08:05 Prediction #2 Video isn’t a “nice to have” anymore 13:01 Prediction #3 In-person content takes off 17:22 Prediction #4 Collaborative content takes center stage 23:35 Prediction #5 More niche content shows 27:00 Bonus Predict...
EventShark Podcast
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
