The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
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The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
B2B Events That Don’t Suck & The Power of Brand (feat. Peep Laja)
EventShark Podcast
50 minutes
7 months ago
B2B Events That Don’t Suck & The Power of Brand (feat. Peep Laja)
In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast. Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market. We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually cre...
EventShark Podcast
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to cre...
