In this episode, I sat down with Nicole Eldridge, a Facebook and Instagram ad strategist who specializes in helping local holistic health practices attract more clients without wasting time or money on ineffective campaigns. We dove deep into the unique challenges that local businesses face when running ads—which are so different from the advice that’s everywhere for big online brands—and Nicole laid out her three-part local ads framework that’s working right now. We talked about common mistakes practitioners make, like sending people to the wrong website pages or choosing the wrong ad settings, and Nicole shared practical strategies for getting visibility, nurturing leads, and making sure ads actually reach local clients. Nicole’s approach really simplifies ads for local businesses and helps you focus your efforts in a way that will actually pay off.
In this episode of Elevate Your Practice, I dive into how AI is changing the landscape of websites and search, especially for holistic health practitioners. I break down what AI is really looking for on your website, demystify terms like AEO and GEO, and emphasize that strong SEO fundamentals are still essential for both AI and human visitors. I walk you through six actionable steps to make your site clear, skimmable, and trustworthy—from using plain language and strategic headings to optimizing your meta descriptions, establishing internal links, and submitting your sitemap. I also share tips to ensure your site loads quickly, is mobile-friendly, and is accessible to everyone. Ultimately, I show you how to build a website that not only attracts the right clients but is ready for the next evolution in search.
In this episode of Elevate Your Practice, I sat down with Michelle Grasek, an experienced acupuncturist and marketing educator, to dive deep into practical strategies for holistic practitioners looking to improve their marketing without adding extra overwhelm. We discussed why being specific in your marketing actually attracts more of the right clients, and how optimizing your Google Business Profile and engaging in local community networking can yield quicker, more impactful results than social media alone. Michelle also busted common myths about marketing feeling "pushy" for wellness professionals, reassuring us that most consumers appreciate clear, helpful information. Whether you're looking for a simple marketing action step or inspiration to show up in your community, Michelle’s insights are the boost you need to make marketing feel more genuine and effective.
In this episode, I dive into the essential questions every wellness website must answer to turn curious visitors into confident clients or patients. I walk you through the importance of clearly stating where you're located and how you work with people, specifying exactly who you serve (and who you don't), describing your services in a way that's easy to understand, sharing your unique philosophy or approach, building trust through relatable experience not just credentials, and, most importantly, making the next step obvious for potential clients. If your website isn’t addressing these key points, you could be losing clients before they ever reach out—and I share practical tips and examples to help you change that.
In this episode, Samantha Mabe walks you through three quick and practical steps to check if your website isn’t bringing in new patients like it used to. Before you panic or start planning a total website overhaul, these quick and practical checks will help you troubleshoot the problem—from making sure your website is actually live, to checking that your links and forms work, and ensuring your site is mobile-friendly. She also breaks down what to do if everything seems technically fine but the new patient flow is still slow, including potential marketing and messaging tweaks that can help turn things around. If you’re ready to troubleshoot your practice website and bring in more of the right clients, this episode is for you!
Welcome to Elevate Your Practice, the podcast dedicated to helping holistic health professionals simplify and grow their businesses! I’m Samantha Mabe, your host and founder of Lemon and the Sea. In this season intro, I share the show’s evolution from Process to Profitability to our new focus on practical strategies for website, SEO, and marketing—all tailored to practitioners like you.
Tune in each week for actionable tips and expert insights designed to attract the right clients and support your thriving practice. Be sure to subscribe to the show and leave a review. Let’s elevate your practice together!
In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order value and lifetime value of customers. We also touch on the importance of personalizing the sales funnel and the onboarding process to increase customer satisfaction and retention. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable strategies to take your sales funnels to the next level.
Timestamps:
[00:01:36] Meet Katy
[00:03:16] Career evolution and iteration that leads to business ownership
[00:13:14] The parts of a marketing funnel
[00:15:10] Your business needs to make a profit to have an impact
[00:20:08] Missed buying signals from potential customers
[00:26:33] The importance of your onboarding as an extension of your funnel
[00:28:24] Adding revenue expansion to your funnel
[00:30:16] Ask for the sale
[00:33:33] Funnels work for any type of business
[00:36:30] Quick funnel fixes you can implement this week
[00:41:29] Connect with Katy
Key Topics:
The importance of being mission-driven and serving the right audience with excellence as a business owner
The significance of having a strong offer that sells to the audience and the potential for unlimited success once the website is up and running
The discussion on fixing your funnel to improve conversions and identifying leaks in the funnel
Ideas on bringing more people into the funnel and the importance of believing in your service and creating ideal case scenarios for clients
A successful case study of a fitness funnel that focused on a 6-week program with additional options, emphasizing thoughtful curation
The speaker's personal journey as a business owner, navigating career decisions and their sweet spot in the online business world, specializing in funnels
Strategies for personalizing the sales funnel and outreach, addressing potential customers' questions and concerns
The importance of a well-designed onboarding process to support customers after the purchase and increase engagement and retention.
Resources:
In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary equipment images, standalone pricing pages, complex dropdowns in the About section, and separate FAQ pages. Instead, I suggest integrating this information where it makes the most sense, such as services and contact pages. Additionally, I stress the significance of prominently displaying your location to help potential clients easily find you, even if your business is primarily online. By implementing these changes, you can create a website that efficiently guides visitors toward booking your services.
Timestamps:
[00:01:25] An easy-to-navigate website is essential to converting visitors into clients
[00:02:38] What you need to remove from your website
[00:02:44] Images of your equipment
[00:05:23] Your Pricing/Investment page
[00:07:17] About page drop-down links
[00:09:58] Your FAQ page
[00:12:51] Add your location to your website
[00:16:31] Make a plan to take action
Key Takeaways:
The importance of viewing your website as a strategic journey.
Simplifying the user experience and providing quick solutions to client needs.
Removing unnecessary equipment images from your website.
Replacing standalone pricing pages with comprehensive service pages.
The significance of prominently displaying your location for online and local businesses.
Simplifying the About section by consolidating information onto a single page.
Creating individual provider pages for team-based businesses.
Integrating frequently asked questions (FAQs) into relevant pages.
Using an FAQ anchor link in the footer to make FAQs easily accessible without diverting traffic from the website's strategic journey.
Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launching. From understanding the principles and emotions involved in a launch to standing out in a saturated space, we'll cover it all. So grab your favorite beverage, sit back, and get ready to learn how to build a business that not only brings in profit but also respects and nurtures your audience. Let's jump in!
Timestamps:
[00:02:14] Meet Nikki
[00:07:33] Launch tactics that may seem unethical
[00:09:22] Choose your tactics based on your values and your audience
[00:14:15] Ethical launching is good for business
[00:17:55] How to align your launch with your business values
[00:21:09] Common launch tactics that cause big reactions
[00:26:25] Sales psychology in launching and marketing
[00:27:25] Tips for planning your next launch
[00:31:00] Connect with Nikki
Key Topics:
Building a sustainable business requires long-term thinking and building good relationships with customers
Unethical practices often stem from short-term thinking and the desire to make immediate sales
Make customers feel good at every step of their journey, even if they don't buy from you immediately
Building a high-pressure sales approach can damage your reputation
Be honest and respectful if a potential client is not a good fit for your business
There isn't a one-size-fits-all approach to launching
Understanding principles and emotions involved in a launch is essential
The importance of aligning business values with the audience when launching
Tailor copy and messaging to the target audience, rather than blindly copying successful businesses
Prioritize transparency, ethical practices, and delivering results to build a successful online business
Resources:
In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies for optimizing landing pages, including clear headlines, compelling visuals, persuasive copy, and focused calls to action. Additionally, I discuss the common mistake of using industry jargon that doesn't resonate with the target audience and the significance of mobile responsiveness and fast loading times. Tune in to learn how to create high-converting landing pages and boost your lead generation results.
Timestamps:
[00:00:22] What is a landing page?
[00:00:57] Why landing pages are crucial for lead generation
[00:03:06] What makes a high-converting landing page?
[00:05:08] How you can evaluate and improve your landing page design
[00:07:21] The importance of mobile design for landing pages
[00:09:47] Test your landing page design and continue to optimize
[00:11:54] Create landing pages that are consistent with your overall brand
Key Takeaways:
Importance of landing pages in lead generation
Maximizing lead generation results through landing page design and copy
Elements of a high converting landing page
Language and design considerations for landing pages
Mobile responsiveness and quick loading times to accommodate mobile users
Testing and optimizing lead page design for the best conversion rates
Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world of offsite SEO and how it goes beyond just backlinks. Erin shares her insights on leveraging different platforms such as podcasts, YouTube, and more to drive traffic to your website. We also tackle the challenges of self-promotion and crafting an engaging about page. So grab your headphones, get ready to learn, and let's dive into the episode with Erin Ollila right now!
Timestamps:
[00:01:46] Connect with Erin
[00:04:18] How copywriting and design support each other
[00:07:52] What is offsite SEO?
[00:11:09] The importance of SEO for podcasters and other content creators
[00:14:22] Start building offsite SEO with the channels you have now
[00:17:50] How to work on your offsite SEO if you don't have a podcast
[00:22:04] How do we bring people back to our website when they find us?
[00:32:34] Make your website’s user experience simple and streamlined
[00:37:07] Connect with Erin
Key Topics:
Importance of optimizing websites for search results and conversions
Utilizing SEO for podcasting and creating various types of content
User navigation and clear calls to action on websites
The value of creating show notes and backlinks for guesting on podcasts
Guiding website visitors and addressing their psychographics and emotional temperament
Offsite SEO strategies beyond backlinks and attracting visitors from other platforms
Overcoming self-promotion struggles and effectively promoting oneself
Using podcasting to drive traffic and build SEO efforts.
Resources:
In this episode of "Process to Profitability," we're diving deep into the world of on-page SEO and how it can skyrocket your website's search engine rankings. We all know that being found on Google is crucial for attracting the right clients, and I’m going to share my strategies on optimizing your website's SEO to increase visibility and drive organic traffic. Plus, I'll be discussing the long-term benefits of SEO and how it can help establish you as an authority in your industry. Get ready to take your online presence to the next level.
Timestamps:
[00:00:35] What is on-page SEO and why does it matter?
[00:02:04] Why on-page SEO is important for your search engine ranking
[00:03:21] SEO is a long-term strategy
[00:04:50] Keyword and audience research
[00:07:54] Create SEO optimized content
[00:10:49] Optimizing the page descriptions and meta-data of your site
[00:12:32] Search engine ranking also depends on user experience
[00:14:18] Get a professional website before starting major SEO efforts
[00:15:26] The Website Design VIP Experience includes SEO research and optimization
Key Takeaways:
What is on-page SEO and why does it matter?
Why on-page SEO is important for your search engine ranking
SEO is a long-term strategy
Keyword and audience research
Creating SEO optimized content through blogging
Optimizing the page descriptions and meta-data of your site
Creating a great user experience
Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived as spammy or irrelevant. Ivana shared her unique approach to using this powerful platform for connecting with the right people, building relationships, and ultimately converting them into clients. Whether you're a creative CEO looking to grow your service-based business or simply interested in optimizing your LinkedIn profile, this episode is packed with valuable insights and practical tips. So grab your coffee, tune in, and let's dive into the process of turning LinkedIn into a profitability powerhouse.
Timestamps:
[00:02:05] Meet Ivana
[00:05:04] Using soft sales on LinkedIn and how it's different from other approaches
[00:09:59] What you need to have in your business before selling on LinkedIn
[00:14:26] Choose your client avatar and call to action
[00:16:57] Create your content strategy
[00:17:39] Create your outreach strategy with a simple lead magnet
[00:22:35] Use your headline to communicate your solution
[00:23:31] When should you start to see results from selling on LinkedIn?
[00:26:48] Don't underestimate the power of selling on LinkedIn
[00:28:53] Connect with Ivana
Key Topics:
Soft sales strategy to build relationships and convert clients
Setting up a LinkedIn profile for success
Research and engagement before sending pitches
Combining content creation and outreach for effective results
The importance of persistence and starting on LinkedIn
Leveraging LinkedIn for B2B sales and meaningful connections
Designing lead magnets to generate conversations with potential clients
Realistic expectations and long-term thinking for success on LinkedIn
Optimizing your LinkedIn profile and actively engaging with others
Resources:
In today's episode, we're diving into the importance of websites in your marketing funnel and how they can convert your ideal clients into loyal customers. No matter where you do most of your marketing, whether it's on social media, through webinars, or even through referrals, your website acts as the central hub where potential clients go to learn more about you, your services, and how they can work with you. I'll be sharing why your website plays a crucial role in attracting and converting the right fit leads, and how you can optimize your site to maximize your business's growth. Join me as we uncover the strategies and processes that can help you turn your website into a powerful tool for profitability.
Timestamps:
[00:00:47] Why your website is key to converting new clients, no matter where you focus your marketing efforts
[00:03:13] Your website gets you found by right-fit leads
[00:03:52] Your website is the first impression you make to potential clients
[00:04:48] Your website is where people move forward with getting on your client calendar
[00:06:20] Your marketing budget needs to include a strategic, welcoming website
Key Takeaways:
Website as a conversion tool for right fit leads
Role of a Website in Attracting Clients
Importance of a trustworthy and updated website
Addressing client needs quickly and efficiently
Getting in front of the right people through SEO
Website serving as a representation of the business brand and personality
Steps to move visitors towards working with the business
Reducing friction in the booking process
Establishing expertise and thought leadership
Welcoming presence that builds trust and authority
Converting right fit leads faster and growing the business
In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We discuss the importance of being genuine, treating online interactions the same as offline relationships, and having both instinct and strategy in networking. Rachael shares her insights on developing a unique point of view, identifying like-minded individuals, and reaching out to people every day. We also explore the value of clarifying our intentions and creating connections with those who share our philosophy and values. Listen in as we dive into the art of conversation and how it can transform the way we approach marketing and business growth.
Timestamps:
[00:02:22] Meet Rachael
[00:04:48] Conversation is the missing link in business today
[00:08:02] Setting your intentions for connecting with people
[00:10:33] The value of good conversations
[00:12:49] The importance of having a point of view
[00:16:34] Choosing the right people to connect with
[00:19:35] How to reach out to people you want to connect with
[00:22:04] Nurturing the relationships that you've built
[00:26:31] Building connections is a long-term strategy
[00:28:22] Diving deeper and listening to your intuition
[00:30:20] Connect with Rachael
Key Topics:
Actively schedule time for marketing activities and make genuine connections
Treat online interactions the same as offline relationships, be thoughtful and genuine
Be a gardener and farmer, scatter seeds in conversations and connections
Focus on quality connections and conversations, not just numbers and metrics
Develop a unique point of view to stand out and attract attention in marketing
Identify people who share your philosophy, approach, or values for collaborations
Bring back the art of conversation and connection in the online business space
Clarify your intention and goals in conversations for effective and meaningful connections
Resources:
In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing, where you have control over what you present and cover. I also explore how content marketing builds relationships, educates your audience, and positions you as an authority. I dispel the myth that content marketing has to be lengthy and provide tips on creating compelling and valuable content. Overall, this episode provides insights and strategies to leverage content marketing for lead generation and business growth.
Timestamps:
[00:00:22] Why many business owners are resistant to Content Marketing
[00:01:51] The benefits of Content Marketing for lead generation
[00:04:08] How to use Content Marketing in your own business
[00:05:09] Choosing your Content Marketing platform
[00:07:52] Choose the content you want to create
[00:08:54] Using AI to help with content research
[00:11:03] Nurturing leads through your content
[00:13:32] Showcase your work and social proof
Key Takeaways:
Why people are resistant to content marketing
The long-term strategy of content marketing
How content marketing drives people to your website
Building relationships and trust through content marketing
Positioning yourself as an authority through content marketing
The benefits of longer-form content in content marketing
The importance of answering people's questions in content marketing
Different types of content to use in content marketing (blogs, videos, podcasts)
Using show notes and transcripts to optimize content for SEO
Choosing the right type of content for your audience
Making content compelling and valuable
Writing engaging and authentic content
Using AI to generate topic ideas for content marketing
Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring in clients. Natalie's journey started by helping clients get booked on podcasts and it quickly became her main focus. Natalie believes that building trust between the host and listeners is vital, and she'll be diving into strategies for effective pitching, finding the right podcasts, and utilizing podcasts to generate leads and attract high-ticket clients. You won't want to miss this insightful conversation on leveraging the power of podcasts for business success. Let's get started!
Timestamps:
[00:02:04] Meet Natalie
[00:05:23] Why podcasting is great for lead generation, but not list building
[00:09:44] Is podcast guesting right for generating leads in your business?
[00:12:11] What you need to have in place before podcast guesting
[00:13:53] Podcast pitching mistakes to avoid
[00:18:11] Podcast guesting is a conversation with the host and the audience
[00:20:21] The results you can expect to see from podcast guesting
[00:23:08] Where to send people to connect at the end of the episode
[00:26:47] How to find the right podcasts to pitch
[00:31:53] Connect with Natalie
Key Topics:
Trust is the most important factor for a successful podcast, not rankings or downloads
Podcast guesting is great for lead generation and finding good-fit clients without a huge audience
Building a small, quality email list of interested buyers is more effective than quantity
Summits and bundles can bring results, but podcasts create deeper connections with listeners
Preparation and understanding the host and audience are key when pitching to be a guest
Speaking on podcasts can lead to increased email list sign-ups and direct messages
The ultimate measure of success is when listeners join the speaker's offers
Prioritizing connection over working with celebrity entrepreneurs can lead to more sales growth.
Resources:
On today's episode of Process to Profitability, I am thrilled to kick off our new mini-series focused on lead generation strategies. As business owners, we all know how crucial it is to generate leads in order to grow and thrive. In this series, we will dive deep into crafting irresistible calls to action and leveraging our websites to drive conversions and attract potential clients. Join me as we explore the psychology behind effective CTAs, the importance of clear and action-oriented language, and practical tips for designing eye-catching buttons. Get ready to take your lead generation game to the next level and see increased conversion rates on your website. Let's get started!
Timestamps:
[00:00:57] Start by setting the goal for your website
[00:01:51] The role of calls-to-action in lead generation
[00:03:12] The psychology of an effective call-to-action
[00:05:46] How to get website visitors to click on your CTA
[00:09:08] Testing the effectiveness of your CTA
Key Takeaways:
Crafting irresistible calls to action for conversions
The role of CTAs in increasing conversion rates
Using clear, action-oriented language in CTAs
Understanding the psychology behind effective CTAs
Design tips to make CTAs appealing and eye-catching
Strategic placement of CTAs on websites
Making CTAs stand out and easy to read
In this episode of "Process to Profitability," I had the pleasure of speaking with the incredible Liz Strong. Liz shared her journey from being a website designer to becoming an Online Business Manager (OBM). We delved into the importance of figuring out what you truly want to do in your business and how it can help you delegate tasks and prioritize your responsibilities. Liz emphasized the significance of documenting processes and avoiding the pitfalls of linking accounts when setting up new accounts or logging in via third-party platforms like Gmail or Facebook. We also discussed the benefits of hiring a team and the importance of providing an exceptional client experience. If you're looking to prepare your business for future hiring and maximize your return on investment in team members, this episode is for you.
Timestamps:
[00:01:52] Meet Liz Strong
[00:03:42] How niching can make your business more successful
[00:07:50] Laying the groundwork in your business before you're ready to hire
[00:11:27] Figure out what tasks you want to do in your business
[00:16:23] Look at your life and business to decide how to move forward with hiring
[00:19:45] Innovating what tasks you outsource
[00:23:02] Hiring people who are better at than you at tasks
[00:24:16] How to figure out who to hire first in your business
[00:31:24] Connect with Liz
Key Topics:
Clearly define your business goals to effectively delegate and prioritize responsibilities
Documenting processes is essential for efficient delegation and eliminating bottlenecks
Avoid linking accounts to maintain security and control over access
Start with delegating the most challenging task to someone else
Hire a virtual assistant, then specialists like copywriters and designers as your business grows
Consider hiring an online business manager for team and project management
Reflect on your business direction and goals before making hiring decisions
Provide a great client experience to drive repeat business and referrals.
Resources:
In this episode of Process to Profitability, I dive into maintaining strong client relationships. I share how scheduling templated emails, personalized a bit, at set intervals after working together is an effective way to follow up. Offering ongoing support for clients who need and want it is also beneficial, such as making updates or scheduling tasks for them as needed. I emphasize the importance of building trust with clients for long-term business success, as well as the value of referrals and the experience of working with a business. I discuss the importance of intentional and personalized communication and highlight the goal of offering exceptional service to retain clients and receive referrals. Finally, I touch on the significance of personalizing communication and show understanding for clients' personal lives to build meaningful relationships.
Timestamps:
[00:01:40] Why client relationships are important in your business
[00:03:09] How to build and nurture meaningful client relationships
[00:10:48] Follow-up and support for existing clients
[00:13:04] Take action to create a intentional client experience in your business
Key Takeaways:
Personalize client communication to build strong relationships
Offer ongoing support to enhance customer satisfaction and loyalty
Use email templates for consistent and efficient client follow-up
Nurture meaningful client relationships through intentional communication
Prioritize exceptional service to retain clients and generate referrals
Simplify the service process and address client concerns proactively