Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived as spammy or irrelevant. Ivana shared her unique approach to using this powerful platform for connecting with the right people, building relationships, and ultimately converting them into clients. Whether you're a creative CEO looking to grow your service-based business or simply interested in optimizing your LinkedIn profile, this episode is packed with valuable insights and practical tips. So grab your coffee, tune in, and let's dive into the process of turning LinkedIn into a profitability powerhouse.
Timestamps:
[00:02:05] Meet Ivana
[00:05:04] Using soft sales on LinkedIn and how it's different from other approaches
[00:09:59] What you need to have in your business before selling on LinkedIn
[00:14:26] Choose your client avatar and call to action
[00:16:57] Create your content strategy
[00:17:39] Create your outreach strategy with a simple lead magnet
[00:22:35] Use your headline to communicate your solution
[00:23:31] When should you start to see results from selling on LinkedIn?
[00:26:48] Don't underestimate the power of selling on LinkedIn
[00:28:53] Connect with Ivana
Key Topics:
Soft sales strategy to build relationships and convert clients
Setting up a LinkedIn profile for success
Research and engagement before sending pitches
Combining content creation and outreach for effective results
The importance of persistence and starting on LinkedIn
Leveraging LinkedIn for B2B sales and meaningful connections
Designing lead magnets to generate conversations with potential clients
Realistic expectations and long-term thinking for success on LinkedIn
Optimizing your LinkedIn profile and actively engaging with others
Resources: