Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launching. From understanding the principles and emotions involved in a launch to standing out in a saturated space, we'll cover it all. So grab your favorite beverage, sit back, and get ready to learn how to build a business that not only brings in profit but also respects and nurtures your audience. Let's jump in!
Timestamps:
[00:02:14] Meet Nikki
[00:07:33] Launch tactics that may seem unethical
[00:09:22] Choose your tactics based on your values and your audience
[00:14:15] Ethical launching is good for business
[00:17:55] How to align your launch with your business values
[00:21:09] Common launch tactics that cause big reactions
[00:26:25] Sales psychology in launching and marketing
[00:27:25] Tips for planning your next launch
[00:31:00] Connect with Nikki
Key Topics:
Building a sustainable business requires long-term thinking and building good relationships with customers
Unethical practices often stem from short-term thinking and the desire to make immediate sales
Make customers feel good at every step of their journey, even if they don't buy from you immediately
Building a high-pressure sales approach can damage your reputation
Be honest and respectful if a potential client is not a good fit for your business
There isn't a one-size-fits-all approach to launching
Understanding principles and emotions involved in a launch is essential
The importance of aligning business values with the audience when launching
Tailor copy and messaging to the target audience, rather than blindly copying successful businesses
Prioritize transparency, ethical practices, and delivering results to build a successful online business
Resources: