In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing, where you have control over what you present and cover. I also explore how content marketing builds relationships, educates your audience, and positions you as an authority. I dispel the myth that content marketing has to be lengthy and provide tips on creating compelling and valuable content. Overall, this episode provides insights and strategies to leverage content marketing for lead generation and business growth.

Timestamps:

[00:00:22] Why many business owners are resistant to Content Marketing

[00:01:51] The benefits of Content Marketing for lead generation

[00:04:08] How to use Content Marketing in your own business

[00:05:09] Choosing your Content Marketing platform

[00:07:52] Choose the content you want to create

[00:08:54] Using AI to help with content research

[00:11:03] Nurturing leads through your content

[00:13:32] Showcase your work and social proof

Key Takeaways:

• Why people are resistant to content marketing

• The long-term strategy of content marketing

• How content marketing drives people to your website

• Building relationships and trust through content marketing

• Positioning yourself as an authority through content marketing

• The benefits of longer-form content in content marketing

• The importance of answering people's questions in content marketing

• Different types of content to use in content marketing (blogs, videos, podcasts)

• Using show notes and transcripts to optimize content for SEO

• Choosing the right type of content for your audience

• Making content compelling and valuable

• Writing engaging and authentic content

• Using AI to generate topic ideas for content marketing