This episode of the Don’t Say That podcast is a bit of a fire alarm episode. Greg and I had to squeeze this one in because the FTC is not slowing down. In fact, it’s the most aggressive we’ve seen them in YEARS — especially with asset freezes. In this episode, Greg breaks down what’s going on behind the scenes… and why we’re seeing a major shift away from traditional CIDs and into full-blown financial lockdowns for marketers.  Yeah, they’re freezing bank accounts first and asking questions later. Here’s what we get into: Why “scaling” language is now on the FTC’s radar The 7+ recent asset freeze cases and the pattern behind them How the FTC is bypassing rule changes and still winning in court Why marketers are most vulnerable when using income testimonials and “business in a box” claims How I’m selling out an event without a single dollar sign in the copy Listen in and learn how to pivot your marketing fast before the FTC comes knocking.

Greg’s out this week, but I’ve got something special for you. Instead of tackling the latest FTC updates solo, I’m bringing you a powerful session, a compliance event we held. In this episode, you’ll hear directly from Greg as he breaks down three critical FTC regulations that impact your marketing: Sections 5, 13B, and 19.  These rules shape how marketers handle compliance, and understanding them could mean the difference between running a smooth business and getting hit with serious fines. Here’s what you’ll learn: What Section 5 covers and why the FTC focuses on “net impression” in advertising. Why The Supreme Court delt the FTC a DEVASTATING blow. Why phone sales carry more risk than online or live event sales. What you can do to protect yourself from unexpected enforcement actions. And of course, this all leads up to something big—we’re officially gearing up for Compliance Summit this September!  Tune in to get a taste of the high-level training we’ll be delivering and learn why being proactive in compliance is more important than ever.

All right, I’ve heard the rumors. Some people out there are convinced that I’m secretly working for the FTC—turning in friends, handing over insider info, and using Don’t Say That as a front. Let me be clear: That’s the dumbest thing I’ve ever heard. Greg and I sat down in this episode to address these ridiculous claims head-on. I’m fired up, and I’m setting the record straight once and for all. We break down… Why this conspiracy theory makes ZERO logical sense. The reality of how the FTC actually investigates businesses (hint: they don’t need me). How I actually negotiated my $2.5M settlement—without any shady deals. The real reason I started Don’t Say That and Compliantly (spoiler: it’s not to rat you out). Why marketers spreading these lies are doing more harm than good for the industry. If you’ve heard these rumors—or worse, believed them—watch this episode. Let’s put this nonsense to rest.

Wait…jail time? For marketers? Yeah, I had the same reaction when I first heard about it. But here’s the thing—it’s happening. In this solo episode, I break down a recent case where a salesperson (not even the founder!) is headed to prison. And if you think this is a one-off, think again. The FTC is cracking down, especially on “done-for-you” e-commerce offers. Here’s what I cover in this episode: How the FTC hands off fraud cases to the DOJ. The single word that turns civil cases into criminal ones. Why “done-for-you” Amazon stores are a massive red flag. How intent plays a crucial role in fraud accusations. The surprising connection between e-commerce offers and securities law. Look, I’m not here to scare you—but if you’re playing fast and loose with your claims, it’s time to rethink your strategy. Tune in to learn how to protect yourself and your business.

Disclaimers—every marketer loves them. We throw them under testimonials, slap them on sales pages, and assume they’ll magically protect us from the FTC. But here’s the problem… They don’t work the way you think they do. In today’s episode, Greg and I break down one of the biggest myths in marketing—how disclaimers actually function, and why they won’t save you if your claims aren’t compliant.  We cover… Why simply adding “results not typical” doesn’t protect you from the FTC. The four key elements you MUST have for a testimonial to be legally usable. What SUBSTANTIATION actually means (hint: a screenshot of earnings isn’t enough). How using big, atypical results can actually attract an FTC investigation. Why shifting from a results-based marketing model to a journey-based one is the smartest move you can make. The bottom line? You can’t “disclose” your way out of a non-compliant claim. 

This episode is wild. Greg just helped take down a fraudulent Amazon "done-for-you" business that ripped off his dentist and others out of millions—and got the DOJ involved. What started as a simple refund request turned into a full-blown CRIMINAL case on behalf of former teachers, police officers and more who lost their life savings.  Greg walks us through how he built the case, got the SEC and DOJ on board, and ultimately helped put a scammer behind bars. We covered: The shady Amazon automation scheme that tricked investors into handing over $40,000+ each… How Greg built an airtight case using 130+ affidavits and thousands of documents… Why the DOJ stepped in and charged the marketer with wire fraud & securities fraud… How scammers delay refunds to dodge chargebacks—and why that’s a red flag… The big lesson for ANYONE selling or buying into "done-for-you" business models… This case is a wake-up call. If you're in the ecom space, pay attention… the government is watching!

Big changes are happening at the FTC, and they could reshape how we navigate compliance.  With Lina Khan stepping down and Andrew Ferguson taking over, President Trump’s executive orders signal a shift in federal enforcement strategies.  Greg is flying solo today to break it all down, including what it means for us as marketers. Here’s what we discussed: Why the new FTC head could slow down rule changes. Update on the proposed Business Opportunity Rule expansion. How asset freezes and disgorgements are weaponized against marketers. What Trump’s executive orders on “regulatory freezes” and “ending weaponization” actually mean. The pros and cons of a warning system for compliance issues. This episode is a must-listen if you want to stay ahead of these changes and protect your business. 

In the latest episode of the Don’t Say That podcast, Greg kicks off 2025 with a vital update for all businesses and marketers: the compliance trends that could make or break your year. This episode is packed with critical insights on recalibrating your practices to stay ahead of regulatory shifts.  We dive into what’s happening with the FTC, the state of business opportunity cases, and the evolving rules around telemarketing… The implications of the AMG Capital Management case and how it’s reshaped FTC enforcement. Why telemarketing is back in the compliance spotlight under Section 19 of the FTC Act. Key updates to the telemarketing sales rule—what data you must now retain for 5 years. The FTC’s new focus on business opportunity cases, especially in e-commerce models. ACTIONABLE steps to protect yourself from unintentional violations in 2025. The best way to avoid trouble? Stay compliant and transparent. Check out this episode to make sure your practices are airtight for 2025.

Greg took the mic solo for this episode of the Don’t Say That podcast, and he’s diving into the top 5 compliance issues you need to watch for in 2025.  These aren’t just theoretical—they’re the real challenges he’s already seeing in the marketing world. Greg discusses common compliance traps like… Why earnings claims (both express and implied) are still the top compliance risk. The four critical rules for using testimonials without crossing the line. What “net impression” really means and how it can land you in hot water. The new FTC click-to-cancel rule every subscription business MUST follow. How to avoid misleading value stacks in your pricing strategies. Greg lays it all out clearly, so you can keep your marketing both effective and compliant in 2025. Check it out!

Happy New Year, everyone! 2025 is already off to a fast start, especially for marketers and businesses keeping an eye on the FTC.  In this episode of the Don’t Say That podcast, Greg and I break down everything you need to know about the latest developments and how they’re reshaping compliance. We dive deep into the new click-to-cancel rules that are shaking up subscription models—and that’s just the beginning. Here’s what we covered in this episode: The FTC’s “click-to-cancel” rule—what it means and how to comply. Why clear subscription terms are critical to avoid legal trouble. The increasing risks of asset freezing in investigations. How AI impersonations in ads could soon be banned. Recordkeeping requirements for telemarketing operations—what you MUST track. If you want to stay compliant and out of legal hot water, don’t miss this one.  Marketing in 2025 is a whole new ballgame, but we’ll help you stay ahead of the curve.

It’s New Year’s Eve, and Greg and I are back with a rapid-fire episode of the Don’t Say That podcast!  The government is keeping us on our toes with some major compliance updates—and we’re here to break them down for you. First up, we’re diving into the latest twists with the Corporate Transparency Act (CTA) and BOI filings.  Under the new rules, businesses must file by January 13th or face hefty daily fines ($500/Day!). Greg explains what this means and how to stay compliant. Then, we switch gears to hidden junk fees.  Whether it’s hotels, concert tickets, or even restaurant bills, these sneaky charges are everywhere.  The FTC is cracking down, and we cover what businesses (and customers) can expect when the new rules take effect. Here’s what we cover in today’s episode: What businesses need to do to avoid $500/day fines. Details on the FTC’s new rule against hidden fees and who it targets. Greg’s predictions on the TikTok Supreme Court case Where hidden fees sneak into subscription services and how to fix it. Start the new year on the right foot with these critical compliance updates!

In this episode, Greg and I dive into one of the scariest parts of dealing with any regulator: financial disclosures.  If you’ve ever wondered, “What exactly do they want, and how do I protect myself?” this episode is a must-listen. When you’re in legal trouble, regulators demand a complete picture of your finances, which means listing out all assets and liabilities—and failing to disclose something can make things far worse.  But what should you include, how should you structure it, and what mistakes could cost you dearly? Here’s what we broke down during this jam-packed episode: The key financial details the FTC demands during an investigation (and why you MUST disclose everything). How liabilities like credit card debt or chargebacks can offset your total net worth. Why asset freezes make it nearly impossible to backtrack if you’re not prepared ahead of time. The limits of trusts and why they don’t protect you from settlements, despite what you’ve heard. How Greg’s forensic approach helped me avoid costly mistakes while calculating my financials. What you reveal—and how you do it—can make all the difference. Listen now to stay ahead and protect yourself the right way!

In today’s episode of the Don’t Say That podcast. Greg dropped a bombshell about done-for-you businesses like Amazon FBA or dropshipping setups.  Turns out, the DOJ and SEC are cracking down hard, and it’s landing people in jail—not just the founders, but even the salespeople! We originally had a different topic planned, but this was too important not to dive into. If you’re selling these programs—or even thinking about starting one—this episode could save you from major legal trouble. Here’s what Greg and I discussed: The SEC and DOJ’s recent actions against done-for-you business programs. Why selling a $40K passive opportunity might classify as an unregistered security. A case study where a top salesperson was targeted! How improper disclosures can get both founders and sales teams in serious legal trouble. Why transparency, compliance, and proper filings are non-negotiable in today’s environment. If you’re selling a program promising passive income, this is a must-watch episode.

In this episode of the Don’t Say That podcast, Greg and I tackle the Business Opportunity Rule—a topic that could make or break your business if you're in the "make money online" or business education niche. Recent cases have made something crystal clear: if you're offering certain types of training or business setups, the FTC could FREEZE your assets and label you non-compliant.  Greg breaks it down so we can all stay out of trouble. Here’s what we cover: The alarming rise in FTC cases using the Business Opportunity Rule. Key factors that determine whether you’re subject to this regulation. Why "done-for-you" services could be a compliance death sentence. How the pricing of your program can trigger regulatory scrutiny. Three actionable steps to steer clear of Business Opportunity Rule violations. If you’re helping people start or grow businesses, listen to this episode—your compliance (and assets) depend on it!

In this episode of the Don’t Say That podcast, Greg and Anik break down a POWERFUL and often overlooked compliance tool: surveys. Surveys aren’t just a tool to improve your business—they’re a secret weapon for compliance.  Anik learned this the hard way during my own FTC investigation. Turns out, surveys could have saved me a lot of headaches.  In this episode, Greg and I break down why surveys matter and how to use them strategically in your business. We cover topics like… Why the FTC loves to see survey data during investigations. How surveys bridge the gap between marketing promises and customer expectations. The critical importance of acting on survey results—and documenting the changes. Whether surveys should be run directly or through an attorney for legal protection. Three must-ask questions to uncover what your customers really think. Surveys can help you stay compliant and build a better business. Don’t miss this episode—it reveals a key way to reduce your risk of lawsuits.

If you’re offering financing for your high-ticket programs, this is an important episode.  The FTC just took down a company for shady financing practices—and their case could have serious implications for anyone offering or partnering with financing options. In this episode, Greg and I dive deep into a shocking case where a financing company used “credit stacking” to exploit clients—and why marketers need to take this as a wake-up call. We break down: The FTC’s stance on financing offers tied to coaching programs. Why the “last dollar rule” could get you in serious trouble. What “credit stacking” is and why it’s illegal when incentivized by marketers. How shady financing practices can destroy your business AND reputation. Best practices to ensure any financing you offer is fully compliant. Financing can help your customers afford your program, but if it’s done wrong it can lead to substantial violations. Learn how to stay compliant and ethical!

In this episode, Anik comes at you straight from Webinar Con to reveal 10 costly compliance mistakes that many marketers make in their webinars. These mistakes are SHOCKINGLY common - some are even taught in many copywriting courses! The good news is that even without these practices, your webinars can still CONVERT! In this episode, Anik dives into mistakes like… A common mistake webinar marketers make in the FIRST MINUTE of their webinar. The problem with saying an evergreen webinar is live. 2 testimonial mistakes the FTC is cracking down on. Why regulators HATE “value stacking.” Why FALSE SCARCITY could lead to lawsuits from customers. Webinars are one of the most powerful sales tools we have, but if you’re not careful, they can land you in hot water with the FTC.  Learn these common mistakes and cut them out of your marketing!

In this episode, Greg and I unpack a big new report from Congress on FTC Chair Lina Khan. This oversight report accuses Khan of crossing some serious lines—like letting politics influence the FTC’s work and compromising due process. Greg brings his deep knowledge to break down what’s in this report, how the FTC has shifted under Khan, and what might change with the new administration.  Whether or not the claims are politically motivated, the findings are pretty eye-opening. In this episode, we dig into… Key accusations from the report about Khan's alleged political influence. How this oversight report claims the FTC’s role has been compromised. The impact of FTC asset freezes and how due process is affected. Potential shifts in FTC enforcement if new leadership takes over. Why marketers and small businesses may still face strict scrutiny. Check it out to understand the revelations of this report, what Trump’s victory means, and what it means for your business!

This might be the hardest lesson I’ve ever learned. The FTC hit me with fines mainly because our sales team kept asking one simple question.  And it's 4 words long… Here's the thing - most marketers don't realize this common sales tactic is actually considered an implied earnings claim by regulators. Even with a full-time paralegal and strict sales policies, we still got in trouble. In this episode, Greg and I break down: The FTC views goal-setting questions as manipulative future pacing techniques… Our team missed this violation until Greg pointed it out… How to restructure your marketing to attract qualified customers upfront… Why targeting desperate customers often leads to non-compliant tactics… The right way to qualify prospects without asking about income goals… I've completely changed how I handle sales calls now.  Instead of trying to dance around compliance issues, I focus on attracting customers who can make logical decisions about our products. The calls are easier, conversions are higher, and I sleep better at night. Just straightforward conversations with qualified prospects. Trust me - your business will thank you for it.  

If you use the phone, Zoom, or one-on-one sales strategies, the FTC could be watching you closely. And they just passed some major new rules that went into effect just a week ago that you need to know about. In this week’s episode of “Don’t Say That!”, I sat down with compliance attorney Greg Christiansen, who has over 20 years of experience, to break down: The specific new record-keeping requirements the FTC is imposing on all telesales teams… What details you must now meticulously document for every single sales call… The shocking 5-year retention period the FTC is demanding for this call data… How failing to comply can result in the FTC unwinding your sales transactions… Steps you need to take immediately to update your CRM and sales processes… The bottom line is these new telesales rules are extremely thorough, and most marketers are completely unaware they exist.  Don't get caught off guard - listen to this episode to ensure you're fully compliant before the FTC comes knocking.