This episode of the Don’t Say That podcast is a bit of a fire alarm episode. Greg and I had to squeeze this one in because the FTC is not slowing down. In fact, it’s the most aggressive we’ve seen them in YEARS — especially with asset freezes. In this episode, Greg breaks down what’s going on behind the scenes… and why we’re seeing a major shift away from traditional CIDs and into full-blown financial lockdowns for marketers.  Yeah, they’re freezing bank accounts first and asking questions later. Here’s what we get into: Why “scaling” language is now on the FTC’s radar The 7+ recent asset freeze cases and the pattern behind them How the FTC is bypassing rule changes and still winning in court Why marketers are most vulnerable when using income testimonials and “business in a box” claims How I’m selling out an event without a single dollar sign in the copy Listen in and learn how to pivot your marketing fast before the FTC comes knocking.