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Digitalk Arkitechs

Carolina McCulloch from Digital Arkitechs

16 episodes

3 days ago

In this episode of DigiTalk Architects, Carolina interviews Marcus Smith, founder and CEO of Moves, a company that has pivoted from event management to augmented reality messaging. Marcus shares his journey as a startup founder, discussing the challenges of adaptability, the heartbreak of losing a job, and the importance of leveraging technology and AI for business growth. He emphasizes the need for constant evolution in the startup world and the significance of understanding market timing. T...

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All content for Digitalk Arkitechs is the property of Carolina McCulloch from Digital Arkitechs and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In this episode of DigiTalk Architects, Carolina interviews Marcus Smith, founder and CEO of Moves, a company that has pivoted from event management to augmented reality messaging. Marcus shares his journey as a startup founder, discussing the challenges of adaptability, the heartbreak of losing a job, and the importance of leveraging technology and AI for business growth. He emphasizes the need for constant evolution in the startup world and the significance of understanding market timing. T...

Show more...

Episodes (16/16)

Digitalk Arkitechs

Digitalk Arkitechs | Episode 16 - From Fired to Founder | The Moooves Story

In this episode of DigiTalk Architects, Carolina interviews Marcus Smith, founder and CEO of Moves, a company that has pivoted from event management to augmented reality messaging. Marcus shares his journey as a startup founder, discussing the challenges of adaptability, the heartbreak of losing a job, and the importance of leveraging technology and AI for business growth. He emphasizes the need for constant evolution in the startup world and the significance of understanding market timing. T...

3 days ago

42 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 15 - Sell Without Being “Salesy”

In this episode of the DigiTalk Arkitechs podcast, Carolina interviews Jay Kishubic, a sales and leadership coach from Southwestern Consulting. Jay shares his journey from working in environmental biotech to becoming a coach, emphasizing the importance of understanding the psychology behind sales and leadership. He discusses the challenges entrepreneurs face, the significance of building effective sales systems, and the need for a service mindset in sales. The conversation also touches on the...

1 week ago

55 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 14 - Crowdfunding & Marketing Lessons

In this episode of DigiTalk Architects, Mike Venn from King's Crowd shares his journey from participating in Startup Weekend to overseeing business development at King's Crowd. He discusses the importance of market signals, particularly revenue, for startup success and explains the concept of Reg CF (Regulated Crowdfunding) that allows non-accredited investors to own shares in startups. Mike emphasizes the need for startups to prepare effectively for crowdfunding campaigns, including marketin...

2 weeks ago

41 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 13 - From Airbnb to Cooperative Currency

In this episode, Joel Hodroff discusses his journey as a social entrepreneur and his vision for a new economic model that emphasizes cooperation over competition. He explores the concept of excess capacity in businesses, the role of technology in shaping the economy, and the importance of community-driven initiatives. Hodroff advocates for a shift from a scarcity mindset to one of abundance, leveraging digital tools and cooperative strategies to enhance quality of life and create sustainable ...

1 month ago

57 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 12 - Go-To-Market Strategies That Work

In this episode of DigiTalk Arkitechs, Carolina speaks with Jason Doudt, CEO of Quantified 360 Solutions, about the intersection of enterprise accounts and innovation, the differences in technology adoption between large and small businesses, and the importance of effective go-to-market strategies. They discuss common mistakes small businesses make in tech implementation, the significance of understanding marketing, lead generation, and sales, and the role of AI in enhancing productivity. Jas...

1 month ago

1 hour 9 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 11 - Why No One Gets Your Startup

In this episode, Michael Conniff shares his extensive experience in journalism, storytelling, and the evolving landscape of digital media. He discusses the importance of storytelling for startups, the challenges of communicating value, and the significance of building a community around a brand. Michael also delves into the impact of AI on creativity and storytelling, emphasizing the need for writers to adapt while maintaining originality. He reflects on his past ventures, the lessons learned...

2 months ago

44 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 10 - Why the Right Talent is Your Best Marketing Strategy

In this episode of DigiTalk Architects, Carolina interviews Lawson Abinanti, founder of Messages That Matter, who shares his extensive experience in B2B software marketing and the importance of effective positioning. Lawson discusses the challenges businesses face in differentiating their messaging in a saturated market and emphasizes the need for alignment across teams. He outlines his positioning framework, the significance of research, and the role of consistency and repetition in messagin...

2 months ago

35 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 9 - Why the Right Talent Is Your Best Marketing Strategy

In this episode of DigiTalk Architects, Carolina interviews Jonathan Raude, co-founder of Resourceful Talent Group. They discuss the evolution of talent acquisition, the impact of talent on brand growth, and the importance of understanding marketing roles in recruitment. Jonathan shares insights on defining type A talent, identifying unicorn talent, and the challenges in talent acquisition. He emphasizes the role of competitive sports in business, the importance of marketing in finding talent...

2 months ago

31 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 8 - The 3 Words That Can Rewire Your Life

In this episode, Karen Wright from PASS Breathe Proceed shares her journey from a corporate career to becoming a wellness entrepreneur. She discusses the importance of stress management, the role of breathwork in reducing stress, and the challenges of marketing in the digital age. Karen emphasizes the need for personal branding and community engagement while navigating the entrepreneurial landscape. She offers valuable advice for aspiring entrepreneurs, highlighting the significance of pausin...

4 months ago

42 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 7 - Building Profitable Businesses with Strategy, Not Stress

In this conversation, Cherise, a fractional CFO, discusses the importance of aligning financial management with marketing strategies for small businesses. She emphasizes the need for automation tools to shift from reactive to proactive financial management, the significance of budgeting for marketing efforts, and the advantages of paid advertising. Cherise also shares insights on knowing when to hire support and the importance of a tailored content strategy across different platforms. In this...

4 months ago

54 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 6 - The Future of Patient Engagement

In this conversation, Vasanta from Lotus Spring shares her journey from anthropology to healthcare investment banking and ultimately founding her own advisory firm. She emphasizes the importance of long-term sustainability in healthcare businesses, particularly in behavioral and women's health. Vicenta discusses the challenges faced by healthcare companies in scaling, the need for a balanced approach between marketing and operations, and the significance of identifying real market gaps. As a ...

5 months ago

37 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 5 - The Secrets to Consistent Client Growth with Marc Mawhinney

In this conversation, Carolina and Marc Mawhinney discuss the challenges and strategies for coaches in acquiring clients and growing their businesses. Marc shares his journey from real estate to coaching, emphasizing the importance of organic growth and content creation. He introduces his three pillars of success: podcasting, community building, and email marketing, and highlights the significance of providing value to clients. The discussion also covers insights gained from podcasting and th...

5 months ago

46 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 4 - The Story Behind Hour of Champions with Steven Werner

In this episode, Carolina interviews Steve Warner, a former bond trader turned coach and author, who shares his journey from the chaotic trading floors of the Chicago Board of Trade to founding the Hour of Champions. Steve discusses the challenges he faced during the credit crisis, his battle with medication, and how he transformed his life through spirituality and personal growth. He also delves into the unique approach of his book, which combines storytelling with actionable principles for ...

5 months ago

41 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 3 - Unlocking Business Growth with Tyrone Rainmaker Matheson

In this conversation, Tyrone Rainmaker Matheson shares his extensive experience in business development, focusing on strategic partnerships. He discusses his journey from leadership development to helping B2B businesses grow through effective partnerships. Tyrone emphasizes the importance of understanding the true nature of partnerships, leveraging internal assets, and the role of AI in identifying opportunities. He also shares a case study of a partnership that had both successes and failure...

6 months ago

36 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 1 - Mastering Sales: Insights from Glenn Poulos

In this conversation, Glenn Poulos shares insights from his extensive experience in sales, emphasizing the importance of relationship-building over transactional approaches. He discusses key principles from his book, including the significance of being proactive in sales interactions, the power of three in messaging, and the necessity of maintaining a human touch in an increasingly digital world. The dialogue also explores effective closing techniques and the critical collaboration between sa...

7 months ago

44 minutes

Digitalk Arkitechs

Digitalk Arkitechs | Episode 2 - The Power of Profiling with Tom Reilly

In this conversation, Carolina and Tom Reilly discuss the intersection of sales and marketing, focusing on the importance of profiling and neuroscience in understanding customer behavior. Tom shares his extensive experience in sales consulting and explains how emotional drivers influence decision-making. They explore real-world applications of profiling in small and medium businesses, the accessibility of these techniques, and the ethical considerations that come with them. The discussion als...

7 months ago

41 minutes