In this episode of DigiTalk Architects, Carolina interviews Marcus Smith, founder and CEO of Moves, a company that has pivoted from event management to augmented reality messaging. Marcus shares his journey as a startup founder, discussing the challenges of adaptability, the heartbreak of losing a job, and the importance of leveraging technology and AI for business growth. He emphasizes the need for constant evolution in the startup world and the significance of understanding market timing. T...
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In this episode of DigiTalk Architects, Carolina interviews Marcus Smith, founder and CEO of Moves, a company that has pivoted from event management to augmented reality messaging. Marcus shares his journey as a startup founder, discussing the challenges of adaptability, the heartbreak of losing a job, and the importance of leveraging technology and AI for business growth. He emphasizes the need for constant evolution in the startup world and the significance of understanding market timing. T...
Digitalk Arkitechs | Episode 10 - Why the Right Talent is Your Best Marketing Strategy
Digitalk Arkitechs
35 minutes
2 months ago
Digitalk Arkitechs | Episode 10 - Why the Right Talent is Your Best Marketing Strategy
In this episode of DigiTalk Architects, Carolina interviews Lawson Abinanti, founder of Messages That Matter, who shares his extensive experience in B2B software marketing and the importance of effective positioning. Lawson discusses the challenges businesses face in differentiating their messaging in a saturated market and emphasizes the need for alignment across teams. He outlines his positioning framework, the significance of research, and the role of consistency and repetition in messagin...
Digitalk Arkitechs
In this episode of DigiTalk Architects, Carolina interviews Marcus Smith, founder and CEO of Moves, a company that has pivoted from event management to augmented reality messaging. Marcus shares his journey as a startup founder, discussing the challenges of adaptability, the heartbreak of losing a job, and the importance of leveraging technology and AI for business growth. He emphasizes the need for constant evolution in the startup world and the significance of understanding market timing. T...
