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Digital-First Leadership

Richard Bliss

48 episodes

8 months ago

Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...

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Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...

Show more...

Episodes (20/48)

Digital-First Leadership

Richard Bliss and Austin Grammon Discuss the Power of CRMs for Solopreneurs

Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...

1 year ago

21 minutes

Digital-First Leadership

Ep.46- The Secret Power of Word-of-Mouth Marketing with Zach Seipert with "The Most Amazing Marketing Book Ever"

In this episode, Richard Bliss is joined by Zach Seipert, a marketing and communication specialist with a wealth of knowledge in word-of-mouth marketing. Together, they delve into the powerful impact of word-of-mouth marketing, emphasizing its influence on consumer decision-making, the importance of authenticity, and the strategic opportunities it presents for businesses. From dissecting influential research to sharing real-life examples, this episode is a deep dive into the art and science o...

1 year ago

29 minutes

Digital-First Leadership

Ep.45- Creating a Powerful Content Marketing Strategy with Karine Abbou with "The Most Amazing Marketing Book Ever"

In today’s episode, Richard is joined by Karine Abbou, a content marketing consultant and a former lawyer and entrepreneur. She has years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies. Karine is the founder of the French Content Marketing Academy, and the author of the book, Content Marketing, The American Methodology. Richard and Karine discuss creating a powerful content marketing strategy by understanding the three phases to get cu...

2 years ago

29 minutes

Digital-First Leadership

Ep.42- Craft a Compelling Value Proposition with Lia Bliss

This crossover episode brings together two powerhouse podcasts. Join our hosts Richard Bliss from “Digital-First Leadership” and Lia Bliss from “Master Your Bliss Life” as they unravel game-changing concepts that will redefine how you present yourself personally and professionally. Ever wondered why some LinkedIn profiles grab your attention while others fade into the background? Richard and Lia discuss the importance of crafting a compelling 'About' section that resonates with your values, ...

2 years ago

23 minutes

Digital-First Leadership

Ep.44- How to make Promotional Products Sing with Sandee Rodriguez with "The Most Amazing Marketing Book Ever"

In this episode, Richard is joined by Sandee Rodriguez, a promotional marketing consultant and the owner of D and S Designs. She's also the founder and business advisor of Sandee Solves and leads the CEO Council's high-level masterminds for successful women founders. Listen in as they cover promotional marketing and uncover strategies to elevate your branding efforts. In the world of promotional products, it's not just about offering the lowest price. It’s about delivering effective products ...

2 years ago

30 minutes

Digital-First Leadership

Ep.43- Moving Customer Experience to the Digital Front with Lisa Apolinski with "The Most Amazing Marketing Book Ever"

On this episode, Richard is joined by Lisa Apolinski, co-author of The Most Amazing Marketing Book Ever, along with Richard and over 30 other experts in marketing. Lisa shares her insights on the importance of customer experience in the digital world, emphasizing the need to make customer experiences personal and build trust through human connection. They discuss the risks of underestimating the power of micro-influencers and the impact of corporate culture on brand messaging. Tune in to this...

2 years ago

25 minutes

Digital-First Leadership

Ep.41- Unlock the Power of Live Streaming with Ian Anderson Gray from "The Most Amazing Marketing Book Ever"

In this episode, Richard sits down with guest Ian Anderson Gray, who collaborated with over 30 experts to write The Most Amazing Marketing Book Ever. If you're a beginner in live streaming, this episode is a must-listen. Ian's most basic advice is to keep it simple and start without waiting for fancy equipment. Join the conversation as they tackle the importance of authenticity, overcoming nervousness, and avoiding comparison traps. Gain expert advice on technology, equipment, engaging your a...

2 years ago

25 minutes

Digital-First Leadership

Ep.40- Transform Connections on LinkedIn with Katelyn Richards

In this episode, Richard Bliss is joined by Katelyn Richards, founder of Crafted Careers. Katelyn’s focus and expertise are in employee retention, advocacy, and talent acquisition using the LinkedIn platform. Companies that have succeeded on LinkedIn have utilized LinkedIn’s untapped potential as a platform for turning employees into brand advocates. Richard and Katelyn’s discussion includes finding and placing candidates, highlighting traditional job ad limitations, and LinkedIn's power to e...

2 years ago

21 minutes

Digital-First Leadership

Ep.39- Master the Direct Mail Strategy with Jeff Tarran from "The Most Amazing Marketing Book Ever"

In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fortune 500 companies, start and grow successful mail programs. Today's discussion with a co-author of The Most Amazing Marketing Book Ever emphasizes crafting compelling offers and calls to action and optimizing landing environments for customer research. The...

2 years ago

27 minutes

Digital-First Leadership

Ep.38- Strategic Communications with Dan Nestle from "The Most Amazing Marketing Book Ever"

On this episode of Digital-First Leadership, host Richard Bliss welcomes award-winning Corporate Communications and Marketing Innovator, Dan Nestle. Dan emphasizes the importance of companies becoming a publisher and being able to tell their own stories, as traditional PR methods of getting media coverage are becoming less effective and costly. By focusing on publishing their own stories through owned media channels, companies can gain more validity and attract interest from others. Dan and R...

2 years ago

28 minutes

Digital-First Leadership

Ep.37- Messaging and Copywriting with Giuseppe Fratoni & Al Boyle from "The Most Amazing Marketing Book Ever"

In this episode, Richard is joined by Giuseppe Fratoni & Al Boyle, who co-authored a chapter in The Most Amazing Marketing Book Ever in collaboration with Richard and other experts in marketing. Giuseppe and Al wrote Chapter 13: Create a Powerful Marketing Message to Grab Your Ideal Client's Attention. Their chapter covers the differences and similarities between copywriting and messaging with actionable steps to improve your marketing. Listen in as Richard, Giuseppe, and Al discuss key m...

2 years ago

21 minutes

Digital-First Leadership

Ep.36– Deliver Unforgettable Presentations with Patricia Fripp

In this episode, Richard Bliss is joined by Patricia Fripp. Patricia, the author of “Deliver Unforgettable Presentations,” specializes in turning brilliant executives, engineers, and experts in all fields into corporate rock stars. As Patricia says in the interview, “The most important part is building your confidence that you are a charismatic speaker. You cannot expect to be good at any skill that you haven't focused attention on. And if anybody says, "I'm not a good speaker," I say, No, t...

2 years ago

22 minutes

Digital-First Leadership

Ep.35 - Sales Enablement with Keith Gilbert

In this episode of Digital-First Leadership, Keith Gilbert joins Richard. Keith is a specialist in sales enablement. One of the things that leaders find challenging today, particularly in this selling environment, is how to teach their team to find their customers, engage with them, and talk to them. There are three key elements for companies to build a comprehensive sales enablement program, and Richard and Keith deep dive into each of these three areas: build trust and credibility with th...

2 years ago

23 minutes

Digital-First Leadership

Ep.34- Be a Podcast Guest, Speak to a Captive Audience with Stewart Townsend

If you want to find a platform to share your message with the world, look no further than Podcast Hawk, co-founded by the dynamic Stewart Townsend, who joins me today on Digital First Leadership. While LinkedIn is an excellent platform for sharing your ideas, nothing beats having a genuine conversation with your audience, and that's exactly what a podcast offers. Whether you're a solopreneur, an author, a public speaker, or an executive, getting your message in front of the right people can b...

2 years ago

26 minutes

Digital-First Leadership

Ep.33- Richard Joins Forces with Fellow Expert Richard van der Blom in Upcoming Book

In this episode, Richard Bliss and Richard van der Blom announce a soon-to-be-released book they are co-authoring. It will be packed with immediately useable strategies to use LinkedIn effectively. LinkedIn is not just a platform for finding jobs. There is so much untapped potential on LinkedIn for social selling, finding and connecting with prospects, finding buyers, as well as finding hires. This book will go beyond the LinkedIn algorithm and have all the information that both Richards teac...

2 years ago

15 minutes

Digital-First Leadership

Ep. 32- Women of Color in Tech with Susanne Tedrick

Susanne Tedrick is my guest in this episode of Digital First Leadership. She advocates for women of color entering the tech industry and helps make the transition less intimidating. Susanne is the author of Women of Color in Tech and will soon publish another book, Innovating for Diversity, in April 2023. Richard and Susanne discuss how women of color can prepare for these careers and discuss some of the challenges they tend to face, like bias, mental health, and imposter syndrome. If ...

3 years ago

20 minutes

Digital-First Leadership

Ep. 30- Digital Marketing Strategies with Robbie Fitzwater

In this episode, Richard is joined by Robbie Fitzwater, who is a professor in the marketing MBA program at Clemson University and the founder of MKTG RHYTHM. Robbie's company focuses on helping eCommerce businesses develop marketing campaigns. Today's conversation revolves around digital marketing strategies and what's happening in the business world, particularly SaaS and the subscription model, and a variety of other things. Strategically focusing attention on the right things, like custo...

3 years ago

22 minutes

Digital-First Leadership

Ep. 31- How to Get Customers to Come Back Again and Again with Shep Hyken

In this episode of the Digital First Leader Podcast, Richard and Shep Hyken, a customer service experience expert, a Wall Street Journal and New York Times best-selling author, and an award-winning keynote speaker, talk about customer experience. In Shep's newest book, "I'll Be Back - How to Get Customers to Come Back Again and Again," the point is clear: rather than just measure satisfaction scores, which are very important history lessons, take a look at what's happening right now an...

3 years ago

31 minutes

Digital-First Leadership

Ep. 29- Learning the LinkedIn Algorithm Rules with Richard Bliss and Lia Bliss

In this episode of the Digital First Leadership podcast, Richard and Lia discuss how understanding and following the rules of LinkedIn's algorithm will build your brand, contacts, engagement, visibility, reach, and open doors of opportunity for you. Listen to find out which strategy will have the most impact with LinkedIn. Hosts: Richard Bliss and Lia Bliss Podcast Manager: Kimberly Smith Follow Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/ Find Lia Bliss on LinkedIn: https:...

3 years ago

17 minutes

Digital-First Leadership

Ep. 28- The Mission to Advance Equality in the Tech Industry with Bertina Ceccarelli

Bertina Ceccarelli is on a mission to advance equality in the tech industry, disrupt the status quo, and build a more inclusive workplace as the CEO of NPower. In this episode of Digital First Leadership, Richard and Bertina discuss the three main challenges that cause inequality in the tech industry and how NPower helps people overcome those barriers to find a successful career. Host: Richard Bliss Guest: Bertina Ceccarelli Podcast Manager: Kimberly Smith Follow Richard Bliss on LinkedIn:...

3 years ago

17 minutes