Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...
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Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...
Ep.39- Master the Direct Mail Strategy with Jeff Tarran from "The Most Amazing Marketing Book Ever"
Digital-First Leadership
27 minutes
2 years ago
Ep.39- Master the Direct Mail Strategy with Jeff Tarran from "The Most Amazing Marketing Book Ever"
In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fortune 500 companies, start and grow successful mail programs. Today's discussion with a co-author of The Most Amazing Marketing Book Ever emphasizes crafting compelling offers and calls to action and optimizing landing environments for customer research. The...
Digital-First Leadership
Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...
