Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...
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Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...
Ep.37- Messaging and Copywriting with Giuseppe Fratoni & Al Boyle from "The Most Amazing Marketing Book Ever"
Digital-First Leadership
21 minutes
2 years ago
Ep.37- Messaging and Copywriting with Giuseppe Fratoni & Al Boyle from "The Most Amazing Marketing Book Ever"
In this episode, Richard is joined by Giuseppe Fratoni & Al Boyle, who co-authored a chapter in The Most Amazing Marketing Book Ever in collaboration with Richard and other experts in marketing. Giuseppe and Al wrote Chapter 13: Create a Powerful Marketing Message to Grab Your Ideal Client's Attention. Their chapter covers the differences and similarities between copywriting and messaging with actionable steps to improve your marketing. Listen in as Richard, Giuseppe, and Al discuss key m...
Digital-First Leadership
Welcome to Digital First Leadership! I'm your host, Richard Bliss, and today we're diving into the essentials of effective online engagement for leaders of all stripes—from large corporations to solopreneurs. Joining me is a uniquely special guest, Austin Grammon, cofounder and president of SpeakerFlow, a CRM package tailored specifically for the professional speaking industry. In this episode, Austin and I explore the challenges small businesses and solopreneurs face in tracking and engaging...