In this episode, we speak with Gordon Candelin, a design innovator, developer and partner at Artefex, about redefining what it means to be a designer in 2025. Gordon challenges designers to bridge the gap between front-end design and the technical systems that power digital experiences, expanding beyond aesthetics into systems thinking.
We explore:
🔧 Why designers must understand the technical foundations "under the hood" to remain relevant
🔄 Frame, Vibe, Validate loop: a practical process for rapid ideation and building with AI tools
🎨 How generative AI democratises design and makes product creation accessible to creative thinkers
🧠 Mental models as both enablers and blockers in design work
⚖️ The importance of ethical guardrails and stepping back to reflect on AI-generated solutions
This episode is about creative thinking as a true competitive advantage in the AI era. Gordon offers a vision where designers who embrace experimentation, continuous learning, and cross-disciplinary thinking will shape the future of digital products—not replace design, but elevate it.
Justin and Tron sit down with Ben Hoogenboom—founder of AI for Enterprise—to explore what’s really happening inside boardrooms as AI shifts from buzzword to business imperative.
From fear of missing out to navigating transformation at scale, this episode dives into the tensions, questions, and opportunities facing today’s executive teams—and the essential role design plays in making AI work for humans, not just systems.
We talk about:
Whether you're a designer, strategist, or simply trying to make sense of AI in your work, this episode offers a grounded, insightful look at the future of intelligent systems—and the humans designing with them.
In this episode, we speak with Kristin de la Fuente, a design specialist with over twenty years of experience, about navigating the complex world of AI indesign. Kristin shares her journey of reskilling and experimenting with generative AI, from her early digital design days to her current work exploring bias in large language models.
We explore:
In this episode, we embrace our curiosity, continuous learning, and critical thinking in the rapidly changing landscape of AI and design. Kristin offers practical insights into how designers can thoughtfully integrate AI while maintaining human creativity and ethical awareness.
In this episode, we speak with Alyona Medelyan, CEO of Thematic, about how AI — specifically natural language processing (NLP) — is helping organizations turn unstructured customer feedback into meaningful insights. Aliona shares her journey from computational linguistics to founding a platform that empowers teams to understand not just what customers are saying, but why.
We explore:
The evolution of NLP and large language models
How AI can analyze real customer feedback at scale
The importance of democratizing access to insights
Why understanding the “why” matters more than just the metrics
At its heart, this episode is about designing AI systems that truly listen to people, supporting more human-aware decisions across research, product, and customer experience.
In this special reflection episode, co-hosts Justin and Taryn take a pause to look back on the first three episodes of Designing for Humans in the Loop. From experimenting with AI tools to rediscovering the irreplaceable value of critical thinking, creativity, and empathy, this candid conversation explores how AI is reshaping our work as designers and what it means to design in a time of rapid technological change.
We talk about:
What we’ve learned so far from guests like Chris and Barry
How AI is empowering (not replacing) designers
The privilege of designing in the age of intelligent tools
Personal reflections on podcasting, growth, and staying curious
Where we want to take the podcast next in 2025
Whether you're an AI enthusiast, a fellow designer, or just podcast-curious, join us for a reflective, honest, and optimistic look at the intersection of humans, design, and machines.
Vincent Koch is a thought leader at the intersection of AI, data, and design. As a lecturer, futurist, and former Chief Data and AI Officer, Vincent has worked with cutting-edge generative AI technologies to reshape how organisations approach design and user experiences.
In this episode, Vincent shares insights into how AI can augment human creativity, the challenges of hyper-personalisation, and the evolving role of designers in crafting user-centric experiences. He also introduces his Generative AI Compass, a framework for navigating the complexities of designing with AI.
Takeaways
- Designers play a key role in balancing user autonomy and curated experiences in AI-driven systems.
- Hyper-personalisation is both an opportunity and a challenge in creating meaningful UX.
- Generative AI tools can accelerate prototyping and expand creative possibilities.
- Synthetic user testing can augment traditional research methods to explore diverse user needs.
- Designers must act as curators to guide users through infinite choices.
- The evolving design process requires embracing experimentation and flexibility.
- Organisations need clear principles and frameworks to manage AI biases and outputs.
- Collaboration between technologists, designers, and product teams is essential for AI success.
- Ethical considerations must guide AI implementation to build trust and create value.
Tune in to discover how AI is transforming the creative process and redefining the boundaries of design.
Welcome to Designing for Humans in the Loop, the podcast exploring the intersection of design and artificial intelligence. Hosted by Taryn D'Souza and Justin Hevey, we dive into how AI is reshaping design, transforming industries, and challenging the way we create for the future.
In this episode, we explore hyper-personalisation with Barry Saunders, Partner at MXA Consulting, a technology strategy consultancy specialising in customer experience, product strategy, and analytics. Barry shares insights on AI-driven personalisation, the evolving role of designers, and the critical balance between business, technology, and human-centred design.
Key Takeaways:
Hyper-personalisation Defined: From segmentation to advanced product recommendations, and how AI enables tailored customer experiences.
AI in Retail: Tools that accelerate content creation, improve merchandising, and enhance customer journeys through automation.
Design Challenges: Why designers must adapt traditional methods, think critically, and balance business goals with human-centred solutions.
Collaboration: The importance of cross-disciplinary teamwork, from product to marketing and data teams, for creating cohesive user experiences.
Ethical Considerations: How designers can navigate the moral complexities of emerging AI tools while leveraging their capabilities.
Join us for this thought-provoking discussion on how designers can adapt to and thrive in the rapidly changing technological landscape.
This episode is about The role of design in the evolving landscape of AI with our special guest, Chris Rolling. Chris is a visionary at the intersection of AI, design, and innovation. With roots in London's creative scene and a pivotal role in launching R/GA Sydney, he found his stride at Google, where he spearheaded groundbreaking customer experiences by merging AI with human-centered design.
Now, as the founder of Dare Together, Chris is revolutionising the ethical application of AI in business. His mission: to create culturally safe AI services that boost revenue and optimise team efficiency.
Takeaways
