Frame, Vibe, Validate: Why Creative Thinking is Your Competitive Advantage

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Designing for Humans in the Loop

D4HITL

8 episodes

1 week ago

Join Justin Hevey and Taryn D'Souza as hosts of Designing for Humans in the Loop podcast, where we discuss the intersection of AI and Design with a focus on skill development that prioritises human-centric approaches in AI products.

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Design

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Frame, Vibe, Validate: Why Creative Thinking is Your Competitive Advantage

Designing for Humans in the Loop

53 minutes 17 seconds

1 week ago

Frame, Vibe, Validate: Why Creative Thinking is Your Competitive Advantage

In this episode, we speak with Gordon Candelin, a design innovator, developer and partner at Artefex, about redefining what it means to be a designer in 2025. Gordon challenges designers to bridge the gap between front-end design and the technical systems that power digital experiences, expanding beyond aesthetics into systems thinking.

We explore:

🔧 Why designers must understand the technical foundations "under the hood" to remain relevant

🔄 Frame, Vibe, Validate loop: a practical process for rapid ideation and building with AI tools

🎨 How generative AI democratises design and makes product creation accessible to creative thinkers

🧠 Mental models as both enablers and blockers in design work

⚖️ The importance of ethical guardrails and stepping back to reflect on AI-generated solutions

This episode is about creative thinking as a true competitive advantage in the AI era. Gordon offers a vision where designers who embrace experimentation, continuous learning, and cross-disciplinary thinking will shape the future of digital products—not replace design, but elevate it.