Welcome to Designing for Humans in the Loop, the podcast exploring the intersection of design and artificial intelligence. Hosted by Taryn D'Souza and Justin Hevey, we dive into how AI is reshaping design, transforming industries, and challenging the way we create for the future.

In this episode, we explore hyper-personalisation with Barry Saunders, Partner at MXA Consulting, a technology strategy consultancy specialising in customer experience, product strategy, and analytics. Barry shares insights on AI-driven personalisation, the evolving role of designers, and the critical balance between business, technology, and human-centred design.

Key Takeaways:

Hyper-personalisation Defined: From segmentation to advanced product recommendations, and how AI enables tailored customer experiences.

AI in Retail: Tools that accelerate content creation, improve merchandising, and enhance customer journeys through automation.

Design Challenges: Why designers must adapt traditional methods, think critically, and balance business goals with human-centred solutions.

Collaboration: The importance of cross-disciplinary teamwork, from product to marketing and data teams, for creating cohesive user experiences.

Ethical Considerations: How designers can navigate the moral complexities of emerging AI tools while leveraging their capabilities.

Join us for this thought-provoking discussion on how designers can adapt to and thrive in the rapidly changing technological landscape.