AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.

With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email? In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conversational, not transactional.

Pharma emails are flooding doctors’ inboxes, but instead of engaging with them, they’re getting ignored. Is pharma abusing email as a channel? In this episode, we dive into how email fatigue is affecting doctor engagement, why most emails aren’t working, and how companies should rethink their strategy.

Patients have long deferred to the doctor’s recommendation on treatment; however, in this new evolving landscape, traditional roles are being challenged. Patients are more vocal about their needs and demands. It’s critical to understand how norms are changing, what is now shaping the way doctors practice, and how private medical settings have adapted to this new competitive environment. In this episode, we delve into the latest trends among doctors and private medical centers that are shaping...

Despite the rapid rise of various private medical centers, doctor-owned clinics continue to play a significant role in Vietnam's healthcare market. In this episode, we explore the reasons behind their continued prominence and examine how these clinics became key players in the private healthcare sector. Mặc dù ngày càng nhiều cơ sở khám chữa bệnh tư nhân mở ra, các phòng mạch tư vẫn chiếm dung lượng lớn trên thị trường. Trong tập này, chúng ta sẽ khám phá những lý do khiến mô hình phòng khám ...

Doctors’ prescribing behavior varies across healthcare settings and influenced by factors such as patient profiles, the work environment, and doctor’s pain points in each setting. Although originator drugs are prescribed at a higher rate in private medical centers compared to public ones, their use is still constrained, especially in context of doctor-owned clinics. In this episode, we discuss the underlying factors influencing this dynamic and the stories behind it. Hành vi kê đơn của bác sĩ...

In 2021, private medical centers accounted for 95% of all medical facilities in Vietnam, highlighting their dominance in the healthcare sector. This rapid privatization is driven by various factors with increasing patient demand as a key driver. In this episode, we explore how this rising demand is fueling the growth of private healthcare and the significant opportunities it offers for pharmaceutical companies. Năm 2021, các trung tâm y tế tư nhân chiếm 95% tổng số cơ sở y tế tại Việt Nam, th...

The pharmaceutical industry is using models for treatment adoption that can be traced back over a hundred years. At DeltaMV, we question how relevant these models are in today’s digital world. Should we be looking over the fence at FMCG models and move on from the established approach? In this episode, we share key insights from our conversations with clinicians across Asia-Pacific around how they adopt new treatments.

Behavioural science combines elements of economics and psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do. In this podcast, we will be discussing the challenge of patient adherence to treatment through the lens of behavio...

In this episode, we discuss why only looking at internal data such as open-rates, click-through rates, and webinar attendance is at best a very blinkered view of market reality. In addition, we go on to explain that in spite of the promise of AI/ML models, they are doomed to fail trying to correlate specific omnichannel actions and sales. The ideal model is one that links performance metrics with marketing and business outcomes. All of this needs to be in a competitive context.

In this episode, we share the actual five metrics and how they support better decision-making.

In the final episode, we share what kind of program you need to put in place to capture these five metrics. In addition, we go on to share how these can be integrated into the business so that they are the backbone of success not only for the omnichannel but across the whole business.

The starting point for defining the ideal set of metrics must be the decisions you need to make in managing the omnichannel successfully. In this episode, we define what these questions are across performance, marketing and business outcomes.

In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business. Part 2 - Implementing purpose-driven principles Building off the initial conversation, we talk about how to implement these ideas, the challenges, and how they apply to the pharmaceutical industry and other business areas like fin...

In this 2-part series, we invited Nick Leach the CEO of On—Purpose.Solutions and author of Leading on Purpose: The Guide to Creating a Purpose-Driven Culture to share his experience on creating a purpose-driven culture and how to implement it into your business. Part 1 - Purpose-driven culture and how to cultivate While there are many published books that discuss the importance of a purpose-driven organisation, there are relatively few books that tell readers how to cultivate this. In the...

DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you. Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-channel engagement Episode 3 – Choosing the right channel mix In our first two episodes, we...

DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you. Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-channel engagement Episode 4 – Investing in the right frequency In the final instalmen...

DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you. Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-channel engagement Episode 2 – Every digital touchpoint must add value In our second epis...

DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you. Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-channel engagement Episode 1 - What healthcare marketers should learn from FMCG marke...