AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
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AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
Multi-channel Engagement Success - Investing in the right frequency - Episode 4
DELTAMV’S INSIGHT BITES
8 minutes
3 years ago
Multi-channel Engagement Success - Investing in the right frequency - Episode 4
DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you. Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-channel engagement Episode 4 – Investing in the right frequency In the final instalmen...
DELTAMV’S INSIGHT BITES
AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
