AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
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AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
Multi-channel Engagement Success - What healthcare marketers should learn from FMCG marketing - Episode 1
DELTAMV’S INSIGHT BITES
10 minutes
3 years ago
Multi-channel Engagement Success - What healthcare marketers should learn from FMCG marketing - Episode 1
DeltaMV Insight Bites Welcome to DELTAMV’S INSIGHT BITES podcasts – insights to shape the future of your business. Leveraging the wisdom of behavioural science, we offer a unique perspective on understanding the latest trends shaping the world of business and marketing around you. Let’s start a conversation! Insight Bites for healthcare marketing 4 steps to build successful clinician multi-channel engagement Episode 1 - What healthcare marketers should learn from FMCG marke...
DELTAMV’S INSIGHT BITES
AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
