AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
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AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
Patients have long deferred to the doctor’s recommendation on treatment; however, in this new evolving landscape, traditional roles are being challenged. Patients are more vocal about their needs and demands. It’s critical to understand how norms are changing, what is now shaping the way doctors practice, and how private medical settings have adapted to this new competitive environment. In this episode, we delve into the latest trends among doctors and private medical centers that are shaping...
DELTAMV’S INSIGHT BITES
AI is changing the way pharma delivers omnichannel, but is it improving engagement or just adding to the noise? In this episode, we explore how pharma can avoid repeating past mistakes, how hyper-personalization and localization are being applied across markets, and why human insight is the key to making AI truly effective in reaching doctors.
