CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
The Convergence of B2B and Digital Commerce For decades, B2B and digital commerce seemed like separate worlds—one built on long-term relationships and complex decisions, the other on speed, convenience, and real-time data. Today, those paths are merging. Business buyers now expect the same seamless, self-service experiences they enjoy as consumers, while digital leaders are recognizing the value of lasting customer relationships. In this episode, we outline a framework for thriving in this n...
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