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CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
18 episodes
1 month ago
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
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Technology
Business,
Management
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All content for CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG is the property of Sourajit Ghosh (SG) and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
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Technology
Business,
Management
Episodes (18/18)
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Building the Future-Ready Digital Marketer (Season 2 Marketing Masterclass, Episode 1): CX with SG
Imagine the familiar world of marketing suddenly shifting into a dynamic, unpredictable landscape where old maps no longer work. This is today’s reality. Our upcoming podcast explores how marketing has evolved—from interruptive messages to authentic conversations, and from simply selling products to deeply understanding customers. We’ll reveal how brand communication has moved from top-down broadcasts to co-created dialogues with audiences, making authenticity and customer experience more vit...
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2 months ago
21 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Enterprise Content Marketing Strategy (Season 2 Marketing Masterclass, Episode 3): CX with SG
Welcome to a journey into modern enterprise growth, where content marketing evolves from a set of disconnected tactics into a true engine of business success. In today’s fast-changing digital landscape, content is no longer just blogs and videos—it’s the architecture through which brands build equity, foster loyalty, generate demand, and gain a competitive edge. This episode shares a strategic blueprint for making content a growth driver at the highest levels of your organization. You’ll lear...
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2 months ago
31 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Social Media Marketing Masterclass (Season 2 Marketing Masterclass, Episode 4): CX with SG
Welcome to an exploration of social media’s evolution—from a simple digital town square to a core pillar of modern enterprise marketing. What once meant posting and hoping for likes has become a complex ecosystem that shapes how customers discover, engage with, and choose brands. For many businesses, navigating this landscape can feel overwhelming. In this episode, we share a strategic blueprint for turning social media from fragmented activity into a powerful growth engine. You’ll learn how ...
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2 months ago
34 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Enterprise Paid Media: Strategy, Optimization, and Future (Season 2 Marketing Masterclass, Episode 5): CX with SG
In today’s fast-paced business world, a few ads or a single campaign aren’t enough. Many enterprises chase short-term results while missing the bigger picture. This episode shows how paid media, when used strategically, shifts from being a cost center to a powerful engine of sustainable growth. Think of your marketing as a flywheel: paid media sparks momentum, amplifies your content, and fuels public conversations that build both visibility and credibility. We’ll explore why brand building an...
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2 months ago
19 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG
In today’s fast-moving business world, traditional marketing tactics no longer suffice. Many organizations pour resources into one-off campaigns that quickly fade. This episode introduces growth marketing—a disciplined, always-on approach that replaces short-lived bets with a system for continuous, measurable growth. We explore how leading companies transform “leaky bucket” challenges into thriving customer journeys by uniting teams, running smart experiments, and focusing on the moments that...
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2 months ago
21 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Integrating SEO into Enterprise CX Strategy (Season 2 Marketing Masterclass, Episode 2): CX with SG
Is your online presence playing hide-and-seek with customers? For too long, SEO was treated as a technical trick to outsmart algorithms. But the game has changed. Search is no longer just about rankings—it’s about understanding and serving real human needs. In this episode, we explore how modern search engines now reward empathy, relevance, and user satisfaction. You’ll learn to use the “voice of the customer” hidden in search queries to shape your strategy and create content that guides peop...
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2 months ago
19 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
The AI-First CMO and Enterprise Tech Leader (Season 2 Marketing Masterclass, Episode 10): CX with SG
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
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2 months ago
32 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG
In a crowded market where products feel interchangeable, how can your business truly stand out? This episode reveals why your brand is more than a logo or slogan—it’s the living heartbeat of your enterprise. We explore how to move beyond one-way messaging and build a brand rooted in authenticity, trust, and purpose. You’ll learn to define your company’s “why,” craft a cohesive identity, and use storytelling to put your customer at the center of the journey. We’ll also share frameworks for cre...
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2 months ago
32 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
B2B E-commerce Growth Masterclass: Dual-Domain Strategy (Season 2 Marketing Masterclass, Episode 9): CX with SG
The Convergence of B2B and Digital Commerce For decades, B2B and digital commerce seemed like separate worlds—one built on long-term relationships and complex decisions, the other on speed, convenience, and real-time data. Today, those paths are merging. Business buyers now expect the same seamless, self-service experiences they enjoy as consumers, while digital leaders are recognizing the value of lasting customer relationships. In this episode, we outline a framework for thriving in this n...
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2 months ago
35 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Email Automation Marketing Masterclass (Season 2 Marketing Masterclass, Episode 6): CX with SG
In today’s shifting digital landscape—where algorithms constantly change and platforms feel like rented land—one channel continues to prove its enduring power: email. Once a simple broadcast tool, email has evolved into a sophisticated engine for personalized, scalable customer engagement and a direct line you truly own. In this episode, we explore how email marketing has moved from “batch and blast” to AI-driven personalization and automated journeys that adapt to every customer interaction....
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2 months ago
17 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
AI for CX and CRM Strategy and Architecture (Season 1, Episode 3): CX with SG
Imagine a world where your business not only meets customer expectations but consistently anticipates and exceeds them. What if every interaction felt deeply personal, every offering perfectly timed, and every support request resolved with seamless efficiency? This podcast episode unveils the transformative power of artificial intelligence in crafting such a future for customer relationship management and the entire customer experience. We'll delve into how AI acts as your ultimate insights e...
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4 months ago
20 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Creating synergy in customer experience during Mergers and Acquisitions (Season 1, Episode 5): CX with SG
Mergers and acquisitions are transformative events, bringing together different organizations with unique ways of operating and engaging customers. The crucial question becomes: how do you successfully merge these distinct customer experiences to unlock true value and synergy? In this podcast, we explore the strategic approach to designing a successful customer experience post-M&A. We delve into the key elements required to integrate disparate systems, processes, and customer interactions...
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4 months ago
22 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Designing the Enterprise AI strategy (Season 1, Episode 2): CX with SG
Every business today is looking at the potential of Artificial Intelligence. But moving from initial exploration to building a strategic AI practice that delivers real, lasting value is the crucial next step for leaders. This podcast provides a framework designed for business executives to help design an AI strategy that is scalable, sustainable, and deeply integrated with your overall corporate goals. We explore the multitude of ways AI can empower your organization, diving into potential us...
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4 months ago
14 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Outcome driven Customer Experience and CRM strategy (Season 1, Episode 6): CX with SG
In today's rapidly changing market, simply tweaking last year's plan isn't enough to truly win. Business leaders face a crucial choice: continue on a path of inertia or embark on a journey of transformation to become deeply customer experience-centric. This podcast explores how leading organizations are reshaping their strategies by focusing on outcomes first. We delve into the essential elements required to create a business where the customer is truly at the center. Discover the power of cr...
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4 months ago
13 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
The journey from CRM to Customer Experience (Season 1, Episode 1): CX with SG
The way businesses connect with customers has changed dramatically. Driven by rapid technological growth and evolving business models, we've moved beyond traditional Customer Relationship Management (CRM) into a new era: Customer Experience (CX). This isn't just a small update; it's a massive transformation impacting economics, philosophy, and technology. For any business professional who interacts with customers – whether in Sales, Service, Marketing, or working with partners – understanding...
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4 months ago
24 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Business value of perfect CX and integrated value chain (Season 1, Episode 8): CX with SG
Imagine your business and your customers are two sides of the same coin. A truly perfect customer experience is achieved when these two sides function as one unified entity. In this podcast, we explore the profound business value unlocked when companies strategically design their operations to achieve this seamless integration, connecting the customer journey with the underlying value chain. We delve into why aligning your customer-facing strategies with your operational backbone is not just ...
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4 months ago
15 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sustainability Centric Brand Equity (Season 1, Episode 7): CX with SG
Unlock the secret to building a powerful brand that resonates deeply with today's conscious customers. As consumers increasingly prioritize sustainability, it's no longer an option – it's a necessity to weave environmental, social, and governance commitments directly into your brand's identity. This isn't just about making claims; it's about understanding what your customers truly want when it comes to green choices and ethical practices. Discover how leading organizations are strategically l...
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4 months ago
14 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Customer Experience Integrated Operating Model (Season 1, Episode 4): CX with SG
The landscape of business is fundamentally changing. Organizations are moving beyond simply selling products, focusing instead on delivering comprehensive solutions and, most importantly, exceptional customer experiences. But growth often creates internal silos, hindering the ability to maintain a truly customer-centric approach. How can leaders bridge these divides and integrate their operations around the customer journey? This podcast explores the strategic approach of a Customer Experienc...
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4 months ago
20 minutes

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...