CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
18 episodes
1 month ago
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
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In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
32 minutes
2 months ago
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG
In a crowded market where products feel interchangeable, how can your business truly stand out? This episode reveals why your brand is more than a logo or slogan—it’s the living heartbeat of your enterprise. We explore how to move beyond one-way messaging and build a brand rooted in authenticity, trust, and purpose. You’ll learn to define your company’s “why,” craft a cohesive identity, and use storytelling to put your customer at the center of the journey. We’ll also share frameworks for cre...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
