CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
18 episodes
1 month ago
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
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In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
21 minutes
2 months ago
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG
In today’s fast-moving business world, traditional marketing tactics no longer suffice. Many organizations pour resources into one-off campaigns that quickly fade. This episode introduces growth marketing—a disciplined, always-on approach that replaces short-lived bets with a system for continuous, measurable growth. We explore how leading companies transform “leaky bucket” challenges into thriving customer journeys by uniting teams, running smart experiments, and focusing on the moments that...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
