CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
Sourajit Ghosh (SG)
18 episodes
1 month ago
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
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In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
Integrating SEO into Enterprise CX Strategy (Season 2 Marketing Masterclass, Episode 2): CX with SG
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
19 minutes
2 months ago
Integrating SEO into Enterprise CX Strategy (Season 2 Marketing Masterclass, Episode 2): CX with SG
Is your online presence playing hide-and-seek with customers? For too long, SEO was treated as a technical trick to outsmart algorithms. But the game has changed. Search is no longer just about rankings—it’s about understanding and serving real human needs. In this episode, we explore how modern search engines now reward empathy, relevance, and user satisfaction. You’ll learn to use the “voice of the customer” hidden in search queries to shape your strategy and create content that guides peop...
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG
In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how this “triumvirate” can build a modern operating model rooted in clean data, continuous intelligence, and predictive customer experiences. You’ll disc...
