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Cubicle to CEO
Ellen Yin
391 episodes
4 days ago
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Entrepreneurship
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All content for Cubicle to CEO is the property of Ellen Yin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Entrepreneurship
Business,
Careers,
Marketing
Episodes (20/391)
Cubicle to CEO
Bonus #73: In-person Clinic to Online Clicks: The “Sexy Niche” That Built a $1.6M Personal Brand Without 10K Followers
Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it. In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn’t everything when it comes to building a brand that converts. Today she breaks down: Why most service providers flop when they try to bring their in-person niche online What a “sexy niche” actually is (and why it matters more than your follower count) All of the revenue streams that make up her personal brand If you’re building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch. Connect with Lauryn: The Sexy Niche Checklist: www.sheslayspodcast.com/niche http://sheslayspodcast.com/ IG: @sheslays_theday Ellen's episode of She Slays the Day: https://podcasts.apple.com/us/podcast/257-elevate-your-influence-a-content-creators/id1462485522?i=1000653099907 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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4 days ago
39 minutes

Cubicle to CEO
311. How Customer Storytelling 5X’d Roadster’s Sales Pipeline and Led to a $360M Acquisition
When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren’t ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slashed its sales cycle by 25%, and increased branded search volume by 10X. Not only that—it was acquired by the largest tech company in auto retail for $360 million. So, what changed? Michelle led a full-scale strategic rebrand that prioritized education, positioned Roadster as the industry authority, and rebuilt alignment between sales and marketing teams to boost conversion. In today’s case study, this six-time CMO (currently at Mindtrip), author of GrowUp!, and now startup advisor reveals how she built a category-defining brand and used customer-led storytelling, non-social media driven influencer strategy, and omnichannel thought leadership to 10X business. If you're trying to disrupt your industry, this is the blueprint. Connect with Michelle: https://www.michelledenogean.com/ https://www.linkedin.com/in/michelledenogean/ https://michelledenogean.substack.com/ IG: @michelledenogean https://mindtrip.ai/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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6 days ago
55 minutes

Cubicle to CEO
310. Outperforming In-Person Teams: Inside The Remote Culture That Beats Industry Benchmarks for Work Satisfaction
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠⁠ Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar. Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team Support. When comparing the results, Ginni Media beat the industry average in every category, including scoring an impressive 100% in team support. Even traditionally tough metrics like autonomy and progress came in nearly 20 percentage points higher than typical benchmarks for remote, hybrid, and in-person teams. This is not a happy accident. In today’s case study, Ginni breaks down the intentional leadership strategies she uses to build trust, motivate her team, and maintain high work satisfaction. If you lead a remote team—or plan to—this is a culture blueprint worth copying. Connect with Ginni: www.ginnisaraswati.com www.ginnimedia.com IG @theginnishow / @ginnimedia https://www.youtube.com/@TheGinniShow Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 week ago
46 minutes

Cubicle to CEO
Bonus #72: 4 Website Pages That Convert Clicks Into Clients (Plus Common Mistakes to Avoid)
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ 70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds. That means your homepage isn’t just a digital brochure. It’s your first impression, your credibility check, and your silent sales rep — all in one. Sisters Krissy and Claire, the powerhouse duo behind K+C Creative, have helped coaches and creators turn browsers into buyers with custom websites, sales pages, and digital funnels that generate revenue while they sleep. In this episode, they’re breaking down what makes a website actually convert: The 4 pages every coach or creator needs Common design mistakes that kill conversions Where to spend (and where to save) if you’re on a budget If your website isn’t converting, this episode is your roadmap to turning clicks into clients. Get professional photos at a low price point: http://shoott.com Connect with Krissy and Claire: Book a discovery call: https://www.kandccreative.com/discovery Read Sell While You Sleep: https://www.kandccreative.com/booklaunch Subscribe on YouTube: https://www.youtube.com/channel/UCa5xO5aU-7deZwNnO7Uj1Zw IG: @kandc.creative Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 weeks ago
48 minutes

Cubicle to CEO
EP 309: From Bottleneck to Breakthrough: How One Strategic Hire Drove 45% Revenue Growth + Cut Labor Costs by 20%
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire. The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her personal involvement in every project bottlenecked growth and drained capacity. The solution? Hiring a Creative Project Manager to be a buffer between her, the Account Managers, and their clients — owning execution, managing the creative team, and elevating systems and deliverables across the board. The results speak for themselves: average client retainers jumped from $3K to an average of $4K–$7K/month, labor costs dropped by 20% with improved efficiency, and Emma finally stepped out of the weeds, regaining time to focus on strategy, visibility, and even take a two-week unplugged vacation for the first time in years. This case study is proof that scaling doesn’t always require building a massive team — it requires making the right hire. Connect with Emma: https://ninetyfivemedia.co The Stop Scrolling, Start Scaling Podcast: https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196 LinkedIn: https://www.linkedin.com/in/emmatessler/ IG: @ninety.five.media Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 weeks ago
50 minutes

Cubicle to CEO
308. Built for Flexibility: How In-House Production Became Her Customer Service Superpower
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ Most companies in the custom closets and home organization industry outsource their manufacturing, but Jennifer Q. Williams did the opposite, and it changed everything. As the founder of Saint Louis Closet Co., Jennifer invested in bringing the entire production process in-house from day one, a bold move that allowed her to deliver fully customizable builds, reduce lead times to 4–6 weeks, and maintain a 100% on-time installation rate. This strategy has fueled 34 years of sustainable growth and empowered her to say yes to complex, last-minute projects — including a high-profile build-out for Grammy-winning rapper, Nelly. In today’s case study on building a customer service centric company, we’ll dig into how in-house manufacturing didn’t just build customer trust and media buzzworthy opportunities, but how it also protected her business from supply chain chaos during Covid and the recent tariffs, led to faster payment collection, and created loyal clients who now drive over 50% of Saint Louis Closet Co.’s revenue through repeat and referral business. Connect with Jennifer: Check out Nelly's closet: https://www.instagram.com/stlouisclosetco/reel/DHLxto6uTv5/ https://stlouisclosetco.com Linkedin: https://linkedin.com/company/saint-louis-closet-co/ Facebook: https://facebook.com/stlouisclosetco IG: @stlouisclosetco Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 weeks ago
50 minutes

Cubicle to CEO
Bonus #71: Marketing Advice Experts Should Ignore
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ The most qualified expert doesn’t always get the client — the best communicator does. That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities. She’s the founder of Communication Rebel and The Expert Up Club, and in this episode, she’s breaking down why mainstream marketing advice doesn’t work for experts — and what to do instead. Inside, you’ll learn: The #1 messaging mistake most expert business owners make Why creators and experts shouldn’t market the same way Why your messaging doesn’t need to be relatable if its relevant If you’re sick of throwing spaghetti at the wall and ready for messaging that actually matches your level of expertise, this conversation is your blueprint. Connect with Michelle: Market Like an Expert - https://drmichellemazur.com/cubicle  The Expert Up Club - https://expertup.club LinkedIn: https://www.linkedin.com/in/drmichellemazur/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
31 minutes

Cubicle to CEO
307. The Proposal Process Powering a $300K Productized Service That Has Booked 200 Clients
Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required. Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethinking the traditional sales process. Her white-glove VIP offer has served over 200 creatives and service providers, without a big team, ads or burnout. Instead of persuasion-heavy pitches, Taylor leads with strategy and validation. Her proposals feel more like high-end brand experiences than service quotes—and that’s exactly what seals the deal. In this case study, you’ll get the behind-the-scenes tour of Taylor’s productized service and the sales process (including application form, call, and follow-up proposal) that converts consistently and quickly. Connect with Taylor: ⁠Interested in Taylor's Dubsado VIP Experience?⁠ Find out if it's the right fit for your business: https://chanelandlee.com/dubsado-vip-referral-ellen-yin-media www.ironicallyseriouspodcast.com IG: @tay.hedden IG: @chanelandlee IG: @ironicallyseriouspod Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
54 minutes

Cubicle to CEO
306. A Viral Video Turned A $19 Offer Into A $10K Weekend (Replicate Her Strategy)
A $19 offer completely transformed her business model. While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in $10,000 in sales. But she didn’t stop there. Katelyn turned that single offer into a scalable revenue engine: building a funnel, layering in upsells, and launching a DIY membership now doing $10K+ in monthly recurring revenue. Altogether, the $19 product has generated six figures and added thousands to her email list all from organic marketing. In today’s case study, we’ll unpack why Katelyn’s reel went viral so you can replicate her hooks, and the laziest repurposing hack to reuse the same video over and over again to bring in a new influx of followers. Get Katelyn's IG Growth pack (including her reels challenge) at https://stan.store/katelynrhoades ! Connect with Katelyn: https://enfluencestudio.com/ Podcast – Call Her Creator (powered by Stan): https://enfluencestudio.com/podcast IG: @thekatelynrhoades Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
49 minutes

Cubicle to CEO
Bonus #70: How to Lead Across Different Personality Types and Generations with Dr. Kristine Medyanik
When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year. Enter Dr. Kristine Medyanik of Shattered Glass Leadership. Known for designing leadership experiences that spark real growth, Dr. K has coached leaders across industries and generations. In this episode, she shares the overlooked difference between managing performance and developing people, how personality types and generational lenses shape leadership success, and how resilience shows up in leaders today. If you want to lead in a way that inspires—not just instructs—this conversation is your blueprint. Connect with Dr. Kristine: Grab an Uncourse: https://a.co/d/eA350nQ https://shatteredglassleaders.com/ Take the personality quiz: https://shatteredglassleaders.com/personality-quiz/ LinkedIn: https://www.linkedin.com/company/shattered-glass-leadership/ IG: @shatteredglassleaders Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
39 minutes

Cubicle to CEO
305. From 1 Client to 200+ Weekly 1:1 Students: Scaling Beyond a Solo Service Provider To A Multi-Coach Studio
She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients. With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth. This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery. Connect with Jessica: Get Jessica's book I'm Speaking: Every Woman's Guide to Finding Your Voice and Using It Fearlessly: https://a.co/d/4F3ryoe www.jessicadoylemekkes.com LinkedIn: https://www.linkedin.com/in/jessicadoyle-mekkes/ IG:  @jessicadoylemekkes Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
57 minutes

Cubicle to CEO
304. How To Find Dream Clients In Non-Business Spaces ($40K From Casual Conversations)
Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces. Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group. The secret? Intentional presence inside interest-based digital communities, not to pitch — but to meaningfully participate as a relatable, holistic person. These two client wins were just the beginning. Flo’s subtle engagement style in these overlooked spaces now fuels an ongoing stream of discovery calls and warm referrals, giving her organic visibility and dream clients she connects with on a deeper level. If you’re tired of traditional networking, this episode is an exercise in creative relationship building that will challenge you to show up outside the normal business box. Connect with Flo: https://theeasyflowlife.com/ Instagram: @theeasyflowlife Linkedin: https://www.linkedin.com/company/the-easy-flow-life/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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1 month ago
48 minutes

Cubicle to CEO
Bonus #69: Uncommon Ways to Use AI In Your Business (And Why Women Have an Unfair Advantage with AI)
AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet. Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business. As the founder of She Leads AI, Anne has trained over 4,000 professionals — mostly women — to create more spaciousness in their business, higher-quality client work, and accelerated revenue with less human-powered effort. Inside this episode we discuss: What an AI-first business actually looks like Uncommon AI functions you can utilize in your business The secret reason women are naturally better at working with AI If you want to work less and scale faster without compromising excellence, this episode is your practical AI roadmap. Connect with Anne: https://sheleadsai.ai/ https://www.linkedin.com/in/she-leads-ai/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
40 minutes

Cubicle to CEO
303. Inside the Free Summit with an 83% Opt-In Rate and $77K in Back-End Sales (Plus 2025 Strategy Updates)
What does it take to host a summit where your registration page converts at 83% and drives $63,000 in back-end course sales and $77,000 in total revenue? In today’s case study, Summit in a Box® founder Krista Miller breaks down the behind-the-scenes of her 2020 virtual summit that attracted 1,250 attendees and led to her highest-converting course launch at the time. With a two-tier all-access pass offer and a brilliant scholarship incentive that led to a 40% LIVE show-up rate for the end-of- summit masterclass that sold her course, Krista turned free attendance into high-ticket enrollment. Now, five years later with hundreds of more summits under her belt (both her own and her students), she’s reflecting on what she’d change if she ran this summit today—from rethinking her pricing strategy to why she now avoids co-hosting entirely—and how that hindsight is informing the way she hosts summits in 2025. Connect with Krista: https://www.summitinabox.co IG: @summitinabox Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
51 minutes

Cubicle to CEO
Bonus #68: How To Protect Your Business Before, During, and After Divorce
Nobody wishes for it, but it’s a reality for many... What happens to your business when your marriage ends? Financial advisor, Alicia Martinez, is pulling back the curtain on one of the most overlooked risks to your business: divorce. With a client retention rate that rivals the best in the industry, she’s known for turning complex financial topics into actionable insights — and this episode is no exception. Inside, she breaks down: How your state’s laws can directly impact what you walk away with Pre-nup perspective shifts Proactive steps to protect your business before, during, and after divorce If you're a founder, partner, or solo entrepreneur — this episode could save you more than just money. Connect with Alicia: https://difiadvisory.com Alicia's blog: https://difiadvisory.com/blog/ https://www.facebook.com/DiFiAdvisory/ https://linkedin.com/company/difiadvisory IG: @DiFiAdvisory Ellen's pre-nup episode: https://open.spotify.com/episode/72181mfJDYFJUrqSTZQPWp?si=1XicP7PDRsCqS_aNEVNP8Q Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠@missellenyin⁠⁠⁠ & ⁠⁠⁠@cubicletoceo⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠www.ratethispodcast.com/cubicletoceo ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
35 minutes

Cubicle to CEO
302. The Event Pricing Strategy That Made VIP the Default, Not the Upgrade ($150K Case Study)
How do you turn a passion-fueled event into a six-figure signature offer? Today’s case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp. Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket options ranged from $2K to $11K—and yet, most attendees chose the $11K VIP tier as their default. Elysia shares how she refined her pricing after initially losing money on VIPs, beta tested her first event through referrals, and transitioned this initial offer into her newer Clarity Camp — her current invite-only offer with even higher margins. Keep listening to hear how designing offers Elysia personally wanted to attend was the secret to consistent demand. Connect with Elysia: https://elysiaskye.com https://elysiaskye.com/podcast Work with Elysia every week:https://innercircle.thebrilliancemethod.com/emerald https://thebrilliancemethod.com IG: @elysiaskye IG: @thebrilliancemethod https://www.youtube.com/elysiaskye https://www.tiktok.com/@elysiaskye Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
1 hour 1 minute

Cubicle to CEO
301. The Automated $130K/Quarter LinkedIn Client Acquisition Machine
Most people treat LinkedIn like a billboard, a place to update their resume or tout their career achievements. Corina Calugaru turned it into a $130,000-per-quarter sales engine instead. As the founder of The Orange Notebook, Corina helps entrepreneurs with their brand identity and business strategy—but when her own lead pipeline was moving too slowly to create scale, she knew content alone wouldn’t cut it. After getting scammed by a lead gen agency and seeing minimal traction from organic posts, Corina took control. She spent six months manually DMing prospects for hours a day on LinkedIn, refining her messaging and building a high-converting outbound process. Within a year, she automated her outbound messaging system, tripled her lead volume, and created a repeatable framework to close $3K–$5K clients consistently. This case study breaks down the exact tools, scripts, and strategies that transformed her LinkedIn from passive platform to active profit center—so you can do the same. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠ Connect with Corina: www.theorangenotebook.co.uk LinkedIn: https://www.linkedin.com/in/corina-cristina-calugaru-mba/ IG: @orange.notebook Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
45 minutes

Cubicle to CEO
300. We’re Doing What?! See You in September
Thank you for 300 (Monday) episodes of Cubicle to CEO! Our show producer Sabrina Nasser is joining us to celebrate and putting Ellen in the guest seat to get the inside scoop on our biggest venture yet! We won’t spoil the surprise, just hit play! And if you like what you hear… We’ll see you September 4th: https://cubicletoceo.co/bloomtogether Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠⁠ Want to hear our 200th episode? Check it out here: Part 1: https://open.spotify.com/episode/3kVfFxdZoJZbedrJIKWIHX?si=xIEQwvM6TRKR_tMgGoRMzg Part 2: https://open.spotify.com/episode/4zW9wcx9Se9QM9UIjReQyt?si=rYfvD3knS-yIFih Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
44 minutes

Cubicle to CEO
Bonus #67: What to Fix First When Your Business Isn’t as Profitable as It Should Be
If your business looks good on paper but your bank account tells a different story, this episode is your financial wake-up call. Alyssa Lang — serial entrepreneur, financial strategist, and founder of Magnetic Profits — joins us to unpack the hidden money leaks that keep even high-earning businesses feeling cash-strapped. Her team has helped creative entrepreneurs and service providers make confident financial decisions around hiring, pricing, selling, and even exiting their businesses. Inside this conversation, Alyssa shares: The first place she looks when a profitable business still feels tight on cash The most common reason financial reports don’t always lead to smart decisions Red flags that signal it’s time to rework your offers, team structure, or growth plan And what it really means to build wealth your own way through her Magnetic Millionaire movement If you’ve ever wondered why your numbers don’t reflect the hustle you’re putting in — Alyssa’s insights will show you exactly where to shift for sustainable, scalable profit. Connect with Alyssa: The Magnetic Millionaire Podcast sneak peek episode: https://www.magneticprofits.com/private-podcast Website: ⁠https://www.magneticprofits.com⁠ Instagram: @magneticprofits Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠https://cubicletoceo.co/quiz⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠@missellenyin⁠⁠ & ⁠⁠@cubicletoceo⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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2 months ago
34 minutes

Cubicle to CEO
299. Ditching One-and-Done Projects: How This $500K Agency Retains Clients for 3 Years
Client churn isn’t a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today’s case study, we’re diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine’s 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step. If you’ve ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠ Connect with Jasmine: https://highflierpowerhouse.com/ Brand Your Way Podcast: https://highflierpowerhouse.com/podcast Instagram: @highflierpowerhouse Check out these previous episodes: Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
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3 months ago
1 hour

Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.