We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
322. Replacing Yourself in Your Business: The Strategy That Increased Revenue By 94%
Cubicle to CEO
50 minutes
3 weeks ago
322. Replacing Yourself in Your Business: The Strategy That Increased Revenue By 94%
Fractional CFO Pam Jordan fell into the classic service-based business owner’s trap: she was the business. She was handling sales, delivery, managing the team, and still trying to grow—but she recognized this limited her scaling.
Then she made a bold, uncomfortable move: she fired herself from fulfillment and sales.
By stepping fully into the CEO role, Pam overhauled her team, hired A-players for delivery and operations, brought on a dedicated sales closer, and restructured her calendar to focus on strategy and growth instead of client work.
The results were dramatic. Revenue jumped 94%, average client value grew 30%, and she cut her workweek to under 40 hours—while building new recurring revenue streams.
In this case study, Pam shares the exact mindset shifts and structural changes that allowed her to stop being the bottleneck in her business.
Thank you to our sponsor:
Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: https://www.theworkplaymethod.com/schedule
Connect with Pam:
https://www.pamjordan.com/
http://pivotbusinessgroup.com/
IG: @pamjordancfo
https://www.linkedin.com/in/pamjordan
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
