We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
315. The $50K “Sold Out Party” Strategy With a 90% Close Rate
Cubicle to CEO
56 minutes
2 months ago
315. The $50K “Sold Out Party” Strategy With a 90% Close Rate
In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate.
Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public.
By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her attract premium clients from this existing group who paid in full and closed fast. Once opened to the public, the rest of the seats were filled through another simple content strategy — no formal launch, sales page, or funnel required.
Connect with Michelle:
Market Like a Boss Podcast: https://michellevroom.com/podcast/
https://michellevroom.com/make-your-offer-irresistible/
https://www.facebook.com/michellezeigler
https://www.facebook.com/groups/marketlikeabossgroup
IG: @marketlikeabossmv
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
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Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
