We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
All content for Cubicle to CEO is the property of Ellen Yin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
314. $17.5K in 72 Hours: Launching Exclusively Through Close Friends on Instagram Stories
Cubicle to CEO
48 minutes
2 months ago
314. $17.5K in 72 Hours: Launching Exclusively Through Close Friends on Instagram Stories
Today’s case study is one of the most creative launch strategies we’ve covered this year.
Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature.
Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in daily to her Instagram stories. At the end of the 3 day mini-series, she pitched her offer only to that Close Friends list. No public posts or email sequences.
With buying cycles getting longer and traditional launch strategies like webinars and 7-10 days of follow-up sales emails leaving entrepreneurs burnt out, Brittany’s results show what’s possible when you simplify your sales process, create proximity and exclusivity with your audience, and strategically position free content to lead to your paid solution.
Connect with Brittany:
Turn content into conversions in Brittany's Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab
NEW Private Podcast mini-series, Can WeBe Honest About Launching? https://thesocialbritify.com/private-podcast
IG: @thesocialbritify
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
