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Creating Courage with Melanie Dyann Howe
Melanie Dyann Howe
64 episodes
7 months ago
Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
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Entrepreneurship
Education,
Business,
Marketing,
How To
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Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
Show more...
Entrepreneurship
Education,
Business,
Marketing,
How To
Episodes (20/64)
Creating Courage with Melanie Dyann Howe
Trust Creates Customers - Build More Trust in 2025
Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
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11 months ago
46 minutes

Creating Courage with Melanie Dyann Howe
Unlock More Energy with This Preparation Process
In this episode, we dive into the power of preparation for your media content, especially when you’re working live! Discover how separating your practical and creative tasks can help you reduce stress and show up with confidence. I’ll walk you through my three-phase approach—Brainstorming, Planning, and Creating—to build your ideas, craft content, and go live with ease. Whether you're recording a video, going live, or creating social posts, preparation is key to a smooth and energized product...
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1 year ago
28 minutes

Creating Courage with Melanie Dyann Howe
Comparison is a Progress Killer: Learn How to Stop It
We’ve all heard the saying, “Comparison is the thief of joy,” often credited to Theodore Roosevelt. But what if I told you it’s not just stealing your joy—it’s also stealing your progress? In this episode, we’re diving deep into how comparison can sabotage not only your happiness but also your creative potential, your business growth, and your personal success. We’ll cover: The pitfalls of comparing your journey to others—whether it’s followers, revenue, or career milestones.The myth of "fanc...
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1 year ago
28 minutes

Creating Courage with Melanie Dyann Howe
Welcome to Creating Courage with Melanie Dyann Howe
You have gifts to share with the world, you know it, you feel it and it’s inside of you. This podcast is going to help you make sure that you don’t let your gifts go ungiven. Welcome to the podcast where we believe action is what creates courage, and embracing your authentic self is the key to success! I'm back! Season 2 of this podcast is officially launched and it's all about creating more courage (and more content) in your life and business so you can reach your dreams. If you've been h...
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1 year ago
16 minutes

Creating Courage with Melanie Dyann Howe
Rethinking Your Marketing Strategy: Turn It Into a Helping Strategy
I'm diving into a topic that often feels overwhelming—marketing strategies. If the idea of a marketing or content strategy feels heavy or confusing, you're not alone! But here's the thing: it doesn’t have to be that way. Today, I’m breaking it all down and offering a new approach—reframing your marketing strategy as a helping strategy. By shifting your mindset, you can create better, more aligned content that helps your audience and moves your business forward. I’ll also be sharing practical ...
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1 year ago
18 minutes

Creating Courage with Melanie Dyann Howe
The 5-Minute Rule: A Simple Trick to Overcome Procrastination
Whether it's creating content, making difficult phone calls, or facing those daunting to-dos, this method will help you get started and keep going. Melanie explains how setting just five minutes of focused time can break through your resistance to starting tough tasks and reduce the anxiety and dread that comes from putting things off. She also dives into how visualization techniques can help prepare your mindset for action. If you've ever struggled with getting things done or faced tasks you...
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1 year ago
20 minutes

Creating Courage with Melanie Dyann Howe
Differences Between Short Form Video, Pre-Recorded Video, and Live Video
When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. But, each format has a specific purpose. In this episode I explain how I feel about short form and viral video, pre-recorded video, and live video. Short Form - AttractVOD - Attract, Educate and ServeLive - Nurture, Build Relationships, and Gain TrustI break it down and also explain w...
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3 years ago
28 minutes

Creating Courage with Melanie Dyann Howe
How to Get Unstuck with These Mindset Shifts
A common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all. I got inspiration to record this episode after talking things through with one of my great friends and amazing entrepreneurs who was feeling stuck. 95% of being stuck is in your head...your mindset. I've dealt with these challenges my entire time being se...
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3 years ago
25 minutes

Creating Courage with Melanie Dyann Howe
Grow Your Audience Organically With These Content Strategies
Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that. I'm sharing 3 strategies that are proven to help you grow your audience organically. I've used these exact strategies to reach the coveted first major YouTube milestone of 1000 subscribers. These strategies all revolve around the concept of collaborat...
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3 years ago
32 minutes

Creating Courage with Melanie Dyann Howe
Five New Ways to Measure Your Success
It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. These are in fact some of the ways we can measure our progress and success, but there are more ways we need to be fueling our journey to move forward as entrepreneurs. In this episode, I'm going to share five new ways for you to measure your success. Su...
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3 years ago
32 minutes

Creating Courage with Melanie Dyann Howe
Stop Creating Content for The Algorithms
Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor. I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms. If you need to ...
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4 years ago
19 minutes

Creating Courage with Melanie Dyann Howe
Should You Add a Digital Course to Your Business, with special guest Amy Porterfield
It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business. Digital Courses make it possible for you to help more people than you can when...
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4 years ago
40 minutes

Creating Courage with Melanie Dyann Howe
You Might Have to Suck Before You Get Awesome
I think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do. When it comes to marketing ourselves it requires us to stretch our skills and even develop new ones. Whether it be learning to write copy, design social media posts, record podcast episodes, create videos, design a website, we have to push through the feelings of "I suck at this" and publish it anywa...
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4 years ago
21 minutes

Creating Courage with Melanie Dyann Howe
How To Get Bigger Results When it's Time to Launch, Open, or Promote
Showing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other things take priority. For example, you're super busy creating your course, or writing your book, or getting your new store ready...you don't have time to create content or show up online. Right? But, when we let other things put our online content on the bottom of our list, we're missing out. If you're waiting ...
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4 years ago
28 minutes

Creating Courage with Melanie Dyann Howe
Should You Get Personal in Your Professional Social Media
The rules of social media continue to change and evolve as each of the platforms evolve. But, one rule never changes. You're in control and in charge of what you post. There are no cookie-cutter rules around whether you should share details about your personal life in your professional content. You get to decide whether you share personal info, how much, and how often. Determine your own boundaries but keep in mind there are some things to consider when you decide to open up your perso...
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4 years ago
27 minutes

Creating Courage with Melanie Dyann Howe
Let's Try Realigning Ourselves Instead of Reinventing Ourselves
Everyone goes through pitfalls, ruts, or even depression in their life and with their work. It's never as perfect as we wish or dream, but that's part of what makes you stronger. We hear these types of things throughout books, motivational speeches, inspiring podcasts, and everywhere else people are sharing entrepreneurial advice. This episode doesn't include a five-step formula to getting out of a rut, but it does include a piece of my own story, and hopefully, a little inspiration to help...
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4 years ago
25 minutes

Creating Courage with Melanie Dyann Howe
How To Optimize Your Online Networking for More Opportunities
Networking isn't a new concept to growing your business. But today networking involves connecting with people offline and online. When you network effectively you'll not only see growth in your audience but also your business as a whole. Effective networking creates opportunities for collaborations, partnerships, referrals, and of course new leads. In this episode, I'll share five areas you need to enhance to get the most out of your online networking so you can start to see the results you...
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4 years ago
29 minutes

Creating Courage with Melanie Dyann Howe
How to Come up With 30 Content Ideas in 30 Minutes
When you have a bucket of content ideas, it empowers you to create more content. But, not just that, it will empower you to have more confidence that you can create content on a more regular and consistent basis. In this episode I'm sharing with you a simple yet effective strategy that will help you come up with 30 content ideas in just 30 minutes. That's 30 blog posts, 30 podcast episodes, or 30 videos. So, grab a notebook or your favorite note taking app and buckle up. Links and Apps me...
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4 years ago
21 minutes

Creating Courage with Melanie Dyann Howe
An update and special thank you to my loyal listeners
I hope your 2021 is off to a great start. It's been a busy one for me. This episode is dedicated to my subscribers and loyal listeners. I appreciate you. I'm not going anywhere but wanted to just share how I've been approaching my own marketing with the hopes that it helps you too. Support the show Learn more from me on YouTube Connect with me on Instagram Get a 14-Day Free Trial of StreamYard with My Partner Link
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4 years ago
8 minutes

Creating Courage with Melanie Dyann Howe
Pep Talk: Professional vs. Unprofessional vs. Bullcrap
Have you ever been called "unprofessional?" What does that even mean these days? Our culture is always shifting. Gone are the days when women have to look and act a certain way in order to be taken seriously in the workplace...or are they? In this episode, I'm giving you a quick pep talk. If you've ever felt pressure to act or dress a certain way because you wanted to be considered "professional" take a listen. Support the show Learn more from me on YouTube Connect with me on Ins...
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4 years ago
10 minutes

Creating Courage with Melanie Dyann Howe
Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...