Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
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Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
Differences Between Short Form Video, Pre-Recorded Video, and Live Video
Creating Courage with Melanie Dyann Howe
28 minutes
3 years ago
Differences Between Short Form Video, Pre-Recorded Video, and Live Video
When it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. But, each format has a specific purpose. In this episode I explain how I feel about short form and viral video, pre-recorded video, and live video. Short Form - AttractVOD - Attract, Educate and ServeLive - Nurture, Build Relationships, and Gain TrustI break it down and also explain w...
Creating Courage with Melanie Dyann Howe
Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
