Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
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Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
Rethinking Your Marketing Strategy: Turn It Into a Helping Strategy
Creating Courage with Melanie Dyann Howe
18 minutes
1 year ago
Rethinking Your Marketing Strategy: Turn It Into a Helping Strategy
I'm diving into a topic that often feels overwhelming—marketing strategies. If the idea of a marketing or content strategy feels heavy or confusing, you're not alone! But here's the thing: it doesn’t have to be that way. Today, I’m breaking it all down and offering a new approach—reframing your marketing strategy as a helping strategy. By shifting your mindset, you can create better, more aligned content that helps your audience and moves your business forward. I’ll also be sharing practical ...
Creating Courage with Melanie Dyann Howe
Marketing tactics may evolve with new platforms and technologies, but the foundational principles remain the same. In this episode, we dive into why trust is the cornerstone of creating lasting customer relationships. Learn about the "like, know, and trust" factor and how it shapes the customer journey. We'll explore the types of content that not only capture attention but also nurture trust, helping your audience move from curious observers to loyal customers. Whether you're experimenting wi...
