Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives. Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations. You’ll learn: How to shift price-sensitive prosp...
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