In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing.
They explore how Rachel blends creativity and experimentation to bring meaning back to content marketing. From print newsletters to serialized storytelling, she shares why “small experiments” can transform how brands connect with audiences—and why playing it safe is the biggest risk of all.
The conversation dives into what makes content meaningful (hint: it should make you feel something), how print is becoming a powerful “pattern disrupt” in digital-first industries, and why people-focused stories beat product features every time. Rachel also unpacks how to pitch creative ideas to leadership, measure success beyond leads, and start small without losing momentum.
It’s an inspiring look at how freelancers and brands alike can rediscover creativity, personality, and purpose in B2B content.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
************************
Useful Links:
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/
Know more about Rachel's work: https://rachelbicha.notion.site/
Stay in touch with Rachel Bicha: https://the-creative-side.kit.com/e2ef48d2ea
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?
As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant.
They also touch on shrinking teams, the blurred lines between content and enablement, and why AI might actually give marketers space to be creative again. It’s an honest look at how strategy is evolving in an era of speed, uncertainty, and endless possibility.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the company is evolving from its SEO roots into the fast-emerging world of AI Engine Optimization (AEO).
Lindsay shares how Conductor is helping enterprise brands measure and improve their visibility across AI search engines, why content remains the “currency” of AI, and how her team restructured their marketing strategy—shifting budget from traditional demand gen into higher-quality content and brand visibility.
They also dig into the changing relationship between SEO and AEO, what marketers should measure in this new landscape, and how Conductor’s own marketing team is practicing what they preach. It’s a must-listen for anyone rethinking their content strategy in the age of AI search.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Lindsay on LinkedIn: https://www.linkedin.com/in/lindsayboyajian/
Amplify Your Brand in AI Search
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.
They dig into what today’s B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and Perplexity are changing the content journey. Becky shares findings on which formats drive conversions, why case studies still lead the pack, and how owning your research can boost brand trust and ROI.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Becky on LinkedIn: https://www.linkedin.com/in/beckylawlor/
What Really Drives B2B Buyers to Convert in 2025: Free Report Download
Episode 72 with Becky Lawlor on Original Research Done Right
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.
They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving content’s impact and telling a stronger data story.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Get your free AI content audit from here
How to Prove Your New Narrative Actually Drives Revenue
Content attribution report 2025
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI has changed the game.
They discuss the shift from output-heavy days to work that’s more strategic, creative, and often harder to measure. Along the way, they share how tinkering with tools, blocking time for deep work, and aligning with managers can help content teams stay focused without falling into the “more is always better” trap.
It’s an honest conversation about balancing efficiency with impact—and how AI is forcing marketers to rethink what a productive day really looks like.
This episode is sponsored by Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy?
They explore the tradeoffs between traditional CMS-driven blogs and newsletter-first approaches, covering everything from SEO libraries to thought-leadership microsites. With real examples from Dock, Intercom, and past experiments on Medium, the group unpacks how content teams can balance discoverability, brand affinity, and speed of publishing.
This conversation is both a critique of bloated, SEO-heavy blogs and a forward-looking look at how marketers can experiment with new distribution models while still supporting business goals.
This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Is the Company Blog Dead? - https://newsletter.mkt1.co/p/episode8-company-blog-dead
Fin AI: https://fin.ai/ideas/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.
Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.
This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Read the Post: https://www.superpath.co/blog/2025-marketing-plan
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.
They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how marketing teams can support and scale these efforts.
This episode is both a look back at content marketing’s roots and a forward-looking discussion on how individual voices are shaping the future of brand storytelling.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Matan-Paul's Substack: https://matanpaul.substack.com/
Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/
Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/
Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/
Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/
Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/
Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years.
They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO’s uncertain future, the rise of platform-native content, and the growing role of creators as brand voices. With insights from the Superpath community, Jimmy and Eric paint a picture of how content teams — and careers — may evolve in the years ahead.
Your content drives revenue — Demand-Genius proves it. Get full visibility into your impact so you can focus on creating outstanding content while your team gets the credit it deserves. Mention Superpath for 20% off – https://www.demand-genius.com/
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
What Content Marketing Jobs Will Look Like in 5 Years? - https://www.linkedin.com/posts/jimmydaly_five-years-from-now-what-does-content-marketing-activity-7361022401813364738-U9hV/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups.
They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also shares insights on how companies balance strategic hiring, talent enablement, and diversity of roles across multiple brands and geographies. This episode provides a valuable perspective for content marketers and job seekers navigating a complex and evolving job market.
We want to thank our friends at Brevo for sponsoring this episode! You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Tia on LinkedIn: https://www.linkedin.com/in/tiafomenoff/
Open Positions at PurposeMed: https://www.purposemed.com/careers
Wade Foster discusses AI Fluency at Zapier on X: https://x.com/wadefoster/status/1930680089651425452/photo/1
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools like call transcript analysis, custom dashboards, and deep research.
Eric shares examples of building internal tools and product knowledge bases, while they both highlight AI’s role in expanding marketers’ skills beyond writing. This episode offers practical ideas for using AI to transform content workflows and unlock new possibilities.
We would like to thank our friends at Brevo for sponsoring this episode. You can start for free or use the code SUPERPATH to save 50% on Starter and Business Plans for the first three months of an annual subscription. Try Brevo today and elevate your marketing efforts!
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience. Amanda shares her journey and the launch of Brand Authority Club, where she helps companies adapt as SEO traffic declines and AI reshapes content marketing.
They discuss the rising importance of brand authority, how to audit content beyond traffic drops, and the need for holistic marketing strategies. Amanda also reflects on the trend of experienced marketers going independent to offer broader strategic advice. This episode provides practical insights for marketers navigating a rapidly changing landscape.
Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/amandamilligan/
Brand Authority Club: https://www.brandauthority.club
NYMag's Article on Media Industry: https://nymag.com/intelligencer/article/inside-the-medias-traffic-apocalypse.html
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content marketer anymore” and how marketers are becoming builders—using AI and no-code tools to create chatbots, dashboards, and interactive assets that deliver value at scale.
Sharing real examples from their work, they highlight the need to rethink skills beyond writing and embrace coding, design, and product creation. This episode offers practical insights and encouragement for marketers adapting to a rapidly changing landscape.
Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level!
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Superpath Podcast Episodes: https://podcast.superpath.co/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitive intelligence. They discuss how Klue’s community strategy focuses on building deep relationships with customer champions rather than broad forums.
Adam also explains the importance of diversifying content channels—combining SEO, newsletters, podcasts, and video—to stay resilient amid changing algorithms. They dive into how AI and large language models are reshaping content creation, distribution, and measurement, and share practical insights on adopting AI tools while balancing build vs. buy decisions. This episode offers valuable perspectives for content marketers adapting to a rapidly evolving landscape.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-🔎-032a5b10b/
Klue: https://klue.com/
The Compete Network: https://thecompetenetwork.com/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean shares his move from Crossbeam to consulting with Gate Check Studios, helping brands and creators navigate declining organic reach and growing platform control.
They discuss why newsletters, communities, and websites matter more than ever, how content roles are evolving, and the rise of niche independent publishers. This episode offers practical advice and an optimistic view for anyone looking to build real audience connections beyond social media algorithms.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/
Gate Check Studios: https://gatecheckstudios.com/
Try Superpath Pro free: https://www.superpath.co/
Check out our podcast chatbot: https://podcast.superpath.co/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable content processes—like internal linking and content refreshes—directly integrated with your CMS.
They dive into the emerging role of the content engineer, who builds and manages these AI-powered systems to boost productivity and streamline content operations. Josh also shares insights from recent SEO research, the importance of freshness and brand alignment, and how AI-driven content repurposing is changing marketing strategies. Whether you’re curious about the future of CMSs, AI in SEO, or new content roles, this episode offers a practical look at the evolving content landscape.
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/
The Rise of the 10x Content Engineer: https://www.airops.com/blog/10x-content-engineer
AEO Scorecard Report: https://www.airops.com/report/aeo-scorecard-report
AirOps Cohort: https://www.airops.com/cohort
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you’re figuring out how to get the most from your content or balancing big and small pieces, this episode offers practical insights for today’s marketers.
Try Superpath Pro free for 30 days: https://www.superpath.co/
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Superpath's weekly podcast: https://podcast.superpath.co/
Grow & Tell: https://www.dock.us/grow-and-tell
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whether you’re focused on content strategy, attribution, or leveraging AI in marketing, this episode offers practical guidance and forward-thinking perspectives to help you future-proof your approach.
Your content drives revenue. Demand-Genius reveals how, allowing you to focus on creating outstanding content while ensuring your team receives full credit for its impact. Mention Superpath to receive a 20% discount – https://www.demand-genius.com/
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEOreshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic content. Using a country music analogy, they emphasize creativity and experimentation as keys to standing out. Whether you’re a marketer or freelancer, this episode offers practical insights on navigating content creation and distribution today. Plus, learn about upcoming Super Path events and ways to get involved.
Thanks to Demand-Genius for supporting Superpath. Join us for a webinar with Demand-Genius on June 5. We'll be talking about content attribution and revenue impact.
RSVP here → https://lu.ma/5o3ccibi
************************
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Is the company blog dead? https://newsletter.mkt1.co/p/episode8-company-blog-dead
Try Superpath Pro free for 30 days: https://pro.superpath.co/
************************
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.