Josh Spilker on the 10x Content Engineer

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Content, Briefly

Superpath

126 episodes

3 days ago

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

All content for Content, Briefly is the property of Superpath and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Josh Spilker on the 10x Content Engineer

Content, Briefly

26 minutes

4 months ago

Josh Spilker on the 10x Content Engineer

In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh explains how AirOps goes beyond simple AI text generation by enabling scalable, customizable content processes—like internal linking and content refreshes—directly integrated with your CMS.

They dive into the emerging role of the content engineer, who builds and manages these AI-powered systems to boost productivity and streamline content operations. Josh also shares insights from recent SEO research, the importance of freshness and brand alignment, and how AI-driven content repurposing is changing marketing strategies. Whether you’re curious about the future of CMSs, AI in SEO, or new content roles, this episode offers a practical look at the evolving content landscape.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/

The Rise of the 10x Content Engineer: https://www.airops.com/blog/10x-content-engineer

AEO Scorecard Report: https://www.airops.com/report/aeo-scorecard-report

AirOps Cohort: https://www.airops.com/cohort

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► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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