Tom Rudnai on How to Maximize and Measure Revenue Impact

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Content, Briefly

Superpath

126 episodes

3 days ago

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

All content for Content, Briefly is the property of Superpath and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Tom Rudnai on How to Maximize and Measure Revenue Impact

Content, Briefly

52 minutes

5 months ago

Tom Rudnai on How to Maximize and Measure Revenue Impact

In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optimization to create high-quality, question-driven content that aligns with buyer journeys and integrates seamlessly across sales and marketing teams. Tom shares insights on gating content “with intent,” building owned distribution channels, and measuring content impact beyond vanity metrics to influence pipeline and revenue. The conversation also highlights how AI tools are transforming content audits, personalization, and sales enablement workflows. Whether you’re focused on content strategy, attribution, or leveraging AI in marketing, this episode offers practical guidance and forward-thinking perspectives to help you future-proof your approach.

Your content drives revenue. Demand-Genius reveals how, allowing you to focus on creating outstanding content while ensuring your team receives full credit for its impact. Mention Superpath to receive a 20% discount – https://www.demand-genius.com/

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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