The Only Marketing Plan That’s Guaranteed to Work

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Content, Briefly

Superpath

127 episodes

6 days ago

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.

All content for Content, Briefly is the property of Superpath and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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The Only Marketing Plan That’s Guaranteed to Work

Content, Briefly

9 minutes

2 months ago

The Only Marketing Plan That’s Guaranteed to Work

In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.

Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.

This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Read the Post: https://www.superpath.co/blog/2025-marketing-plan

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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