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Clear as Mud
Ray Welling & Lawrence Ang
25 episodes
3 days ago
Communication failures from around the globe
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Communication failures from around the globe
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Marketing
Business
Episodes (20/25)
Clear as Mud
26. Artificial intelligence is STILL as clear as mud!

Clear as Mud is on a short hiatus while Ray and Lawrence work on a new concept for season 3. In the meantime, Ray was interviewed for radio to talk about LinkedIn's 20th birthday and the buzz topic of the moment, artificial intelligence. With the cooperation of Radio 107.3 2SER, we've reproduced the full interview for a special episode of Clear as Mud.

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2 years ago
23 minutes 36 seconds

Clear as Mud
25. Artificial intelligence is clear as mud!

We speak to ChatGPT, AI and CX researcher and expert Liam Bray to explore whether robots are going to take our jobs or make them more interesting. Can he convince Ray that we're not headed for the singularity? You'll have to listen to find out.

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2 years ago
54 minutes 33 seconds

Clear as Mud
The Internet's 'Sliding Doors' moment

Who knew that Tim Berners-Lee came up with a way to combat online misinformation more than 25 years ago? You'll never guess what killed it off! Also, Ray and Lawrence try to extricate themselves from goblin mode to discuss words of the year, worrying TikTok trends and the only thing that is keeping up with inflation.

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2 years ago
18 minutes 14 seconds

Clear as Mud
23. The metaverse: A bright future, or clear as mud?

In which polymath metaverse pioneer Sami Tauber tries to convince a couple of old cynics that the next phase of digital development is not going to end in tears  (Spoiler alert: she does a great job!)

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2 years ago
59 minutes 29 seconds

Clear as Mud
21. The enduring power of storytelling

Despite shrinking attention spans, storytelling remains a powerful way to get your message across. We speak with corporate communications coach Arabella McPherson about how telling a story helps you get straight through to the emotional part of someone's brain, so your communication is NOT clear as mud!

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2 years ago
43 minutes 44 seconds

Clear as Mud
20. Movie stars, ad tech, algorithms and politicians all behaving badly

In which we discuss Hollywood affairs, a promising development in the fight against ad tech, a triggering stumble from KFC and - surprise, surprise - lying politicians. And who knew Ray was a punk rock aficionado?

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2 years ago
25 minutes 22 seconds

Clear as Mud
19. Donald Trump and the inexplicable power of demagoguery

For most people around the world, the initials that come to mind when conversation turns to Donald Trump are not MAGA, but WTF? To try and understand how this blustering bankrupt became the leader of the free world and how he continues to hold sway over so many people, Ray speaks to the woman who wrote the book on Trump's use of rhetoric and language, Professor Jennifer Mercieca at Texas A&M University. We dive into her book Demagogue for President and discuss the method behind Trump's seemingly rambling rhetoric, and how he managed to take over the Republican party. And yes, Hitler gets mentioned, though not exactly as you might think!

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2 years ago
1 hour 18 minutes 38 seconds

Clear as Mud
18. Amateur sportspeople take it all off, corporate life imitates art, and feeling sorry for Mark Zuckerberg and weather forecasters

In which we discuss the relationship between college athletics and OnlyFans, how TikTok is changing the entire social media landscape and over-reactions to wrong weather forecasts. Meanwhile, Ray digs up a long-forgotten comedy routine that pre-dates the carbon footprint debate.

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3 years ago
27 minutes 56 seconds

Clear as Mud
17. TikTok envy, nation brands at war, random not-so-kind acts and partying PMs

In which we decry Big Tech's most viral activity - copying each other - as well as examining Ukraine's nation branding efforts, a kind/not kind viral trend and ageism and sexism on the international stage.

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3 years ago
23 minutes 35 seconds

Clear as Mud
16. Who's to blame when the public rejects the facts?

Ray casts aspersions on the 18th century structure of the scientific publishing industry, while Springer Nature global VP Stephen Pincock points out how researchers have embraced story-telling as part of their ambit in the 21st century, and suggests Ray is suffering PTSD from his journalistic-inspired efforts at research. He just might have a point!

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3 years ago
42 minutes 55 seconds

Clear as Mud
15. Crikey! It's Murdoch vs Streisand, news for the un-newsed, Go Ask Beatrice and going viral on LinkedIn

In which we explore what Lachlan Murdoch has in common with Barbara Streisand, why Channel 5 is both the past and the future of news and how a middle-aged Mormon housewife channelled her inner drug-addicted teenager to become a publishing sensation. Served with a chaser of LinkedIn self-congratulation!

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3 years ago
23 minutes 58 seconds

Clear as Mud
14. 'Psychological antibodies' and clear as mud messages on COVID vaccinations

We talk to Professor Julie Leask, the person who coined the term 'vaccine hesitancy' about what governments got right - and wrong - about COVID messaging. Spoiler alert: Humour often works best, even when talking about a global pandemic!

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3 years ago
45 minutes 28 seconds

Clear as Mud
That '70s episode: Elvis, Watergate, ice cream metaphors and nyet to Macca's

In which we unpack the ongoing obsession with Elvis, the power of the -gate, did-he-or-didn't he make a Tiananmen Square reference, and McDonalds' exit from Russia, in our all Good, Bad and Hilarious episode.

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3 years ago
20 minutes 24 seconds

Clear as Mud
12. Don't want a personal brand? Too bad, it's the 21st century

In which we speak with culture whisperer Susie Khamis about why personal branding has become an inescapable part of contemporary life. Plus, influencers in the raw, Trump on trial, real estate wankers on screen and the power of stranger music.

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3 years ago
1 hour 1 minute 30 seconds

Clear as Mud
11. The slow death of journalism, virtual singers, shrinking chocolate and former politicians' shrinking brains

In which we discuss the decline and fall of 'real news' and journalism as we finish our interview with award-winning writer Mike Sager. Before that, two boomers dissect Jimi Hendrix's lyrics, bemoan the fact that old rockers need to turn themselves into living holograms, debate the health benefits of shrinkflation and explore the relationship between Sigmund Freud and George W. Bush. 

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3 years ago
32 minutes 43 seconds

Clear as Mud
Episode 10 - Pre-loved clothing, energy-efficient TV ads and the most annoying thing about reality TV

In which we muse about how killing advertising could save the planet - if Meta doesn't do it first! Meanwhile, Ray bangs on about why reality TV gives him the s***s to expert Graeme Turner - and no, it's not pre-loved influencer togs. 

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3 years ago
40 minutes 38 seconds

Clear as Mud
Episode 9 - Virtual influencers, murder and the mystery of the missing bite

In which we update listeners about the 'How to Murder Your Husband' case, finish our interview with influencer expert Nataly Levesque, ask why Kim Kardashian airbrushes her burgers, look at America's 'clear as mud' gun culture and bemoan the fact that even virtual influencers are making more money than we are! 

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3 years ago
44 minutes 2 seconds

Clear as Mud
Episode 8 - How to fight newspeak, gambling's election gateway drug, karaoke for profit and Trivago's muddy algorithms

In which we finish our discussion with our Orwell expert and discover that Putin does not have a monopoly over newspeak. We also examine the sneaky way online gambling outfits are trying to hook unsuspecting voters, the success of carpool karaoke and how a record fine for being clear as mud still turns a profit for Trivago.

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3 years ago
34 minutes 14 seconds

Clear as Mud
Episode 7 - Is 'badvertising' a tautology, Trump and newspeak, tasteless burger and beauty ads and Musk invents Twitter

In which we ask award-winning copywriter Jim Morris why so much advertising is clear as mud, as well as measure the bullshit output from former presidents, space-seeking billionaires and game show contestants.

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3 years ago
53 minutes 40 seconds

Clear as Mud
Episode 6 - Election special: Politicians being clear as mud on the campaign trail

In which we talk to Mark Gwynn from the Australian National Dictionary Centre about how politicians and the media twist meanings and use evocative language, analogies and even colour to try and make us believe what they have to say.

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3 years ago
46 minutes 13 seconds

Clear as Mud
Communication failures from around the globe