For most people around the world, the initials that come to mind when conversation turns to Donald Trump are not MAGA, but WTF? To try and understand how this blustering bankrupt became the leader of the free world and how he continues to hold sway over so many people, Ray speaks to the woman who wrote the book on Trump's use of rhetoric and language, Professor Jennifer Mercieca at Texas A&M University. We dive into her book Demagogue for President and discuss the method behind Trump's seemingly rambling rhetoric, and how he managed to take over the Republican party. And yes, Hitler gets mentioned, though not exactly as you might think!