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14. 'Psychological antibodies' and clear as mud messages on COVID vaccinations
Clear as Mud
45 minutes 28 seconds
3 years ago
14. 'Psychological antibodies' and clear as mud messages on COVID vaccinations
We talk to Professor Julie Leask, the person who coined the term 'vaccine hesitancy' about what governments got right - and wrong - about COVID messaging. Spoiler alert: Humour often works best, even when talking about a global pandemic!
