Eric Meyer didn’t start in energy, he started in opera. But a life-changing flood and a growing concern about climate change led him to launch Generation Atomic, a nonprofit using creative advocacy to shift the public conversation around nuclear power.

In this episode, Eric talks about how his team uses memes, music, games, and grassroots organizing to educate people about nuclear energy and challenge outdated perceptions. We cover how the movement has evolved, why nuclear communication has often failed in the past, and what’s needed now to build trust and momentum.

Kathleen Scott never set out to work in nuclear. But after 16 years at Bruce Power, where she now leads the in-house creative strategy team, she’s helped shape one of the sector’s most trusted brands.

In this episode of Clean Currents, Kathleen talks with Tyrell about her unexpected path from fine arts to corporate nuclear, why Bruce Power’s 2019 rebrand started with a mood board, and how the industry is finally learning to tell human stories. They dig into the power of in-house teams, what external validation really means, and why staying current is essential if nuclear wants to stay relevant.

Lee didn't initially aim to build a business empire, he aimed to tell compelling stories. This passion led him to found Big Red Oak, a creative agency focuses on clean energy.

In this episode, Lee shares how he balanced artistic vision with business acumen, from his early days in film school to leading a team dedicated to impactful storytelling. He discusses the importance of empathy and curiosity in forging genuine client relationships and how these values have shaped Big Red Oak's focus on clean energy.

We explore the evolution of corporate video, the power of narrative in business, and the importance of aligning work with personal values. The big idea? Storytelling can transform industries, but only when it's driven by authenticity and purpose.

Tom Tapper didn’t set out to chase profit — he set out to make a difference. That drive led him to co-found Nice and Serious, a creative agency focused on sustainability.

In this episode, Tom shares how he’s balanced creativity with environmental values, from the early days of entrepreneurship to leading a purpose-driven team. He introduces the Moral Compass, a tool his agency uses to guide decisions and stay aligned with their values.

We talk about the evolution of corporate sustainability, why authenticity matters more than ever, and how to engage clients in honest conversations about their impact.

The big idea? Creative work can drive real change — but only if it’s guided by purpose.