Tom Tapper didn’t set out to chase profit — he set out to make a difference. That drive led him to co-found Nice and Serious, a creative agency focused on sustainability.

In this episode, Tom shares how he’s balanced creativity with environmental values, from the early days of entrepreneurship to leading a purpose-driven team. He introduces the Moral Compass, a tool his agency uses to guide decisions and stay aligned with their values.

We talk about the evolution of corporate sustainability, why authenticity matters more than ever, and how to engage clients in honest conversations about their impact.

The big idea? Creative work can drive real change — but only if it’s guided by purpose.