Kathleen Scott never set out to work in nuclear. But after 16 years at Bruce Power, where she now leads the in-house creative strategy team, she’s helped shape one of the sector’s most trusted brands.

In this episode of Clean Currents, Kathleen talks with Tyrell about her unexpected path from fine arts to corporate nuclear, why Bruce Power’s 2019 rebrand started with a mood board, and how the industry is finally learning to tell human stories. They dig into the power of in-house teams, what external validation really means, and why staying current is essential if nuclear wants to stay relevant.