#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach success. We share five critical lessons learned from growing our business to over a million dollars in sales. • Start with six well-chosen scents instead of ten or more to test market response without overwhelming yourself • Focus on customer favorites: two citrus scents, one masculine/woodsy, one spa-like, one approachable floral, and one staple ...
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#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach success. We share five critical lessons learned from growing our business to over a million dollars in sales. • Start with six well-chosen scents instead of ten or more to test market response without overwhelming yourself • Focus on customer favorites: two citrus scents, one masculine/woodsy, one spa-like, one approachable floral, and one staple ...
#003 Part 3 of 3 of How to Build a Successful Candle Business. Transitioning from candle maker to business owner requires a fundamental mindset shift and strategic marketing approach that goes beyond mastering wax and fragrance combinations. Sabastian shares how Garsnett Beacon Candle Company built a sustainable business by focusing on customer needs, overcoming imposter syndrome, and implementing systems to prevent burnout. • Shifting from hobbyist to business owner means focusing on ...
#002 Part 2 of 3 of How to Build a Successful Candle Business. Our candle business journey evolved through strategic sales channels that built upon each other, creating multiple revenue streams and customer touchpoints along the way. • Started by selling to friends and family who followed our brand development on social media • Launched simultaneously on Shopify and Etsy to reach different customer segments • Utilized markets and pop-ups for real-time customer feedback and email list b...
#001 Part 1 of 3 of How to Build a Successful Candle Business. Sabastian Garsnett shares the remarkable journey of transforming a pandemic hobby into Garsnett Beacon Candle Company, a million-dollar business with three storefronts and over 140 wholesale accounts. The challenges of early candle making experiments ultimately led to a simplified approach that became the foundation of their entire business model. • Starting with the basics is essential – one vessel, one wick, one wax, one ...
Ready to transform your candle-making hobby into a thriving business? Sabastian Garsnett, co-founder of Garsnett Beacon Candle Company, launches this podcast with a clear mission: to guide passionate candle makers through the journey from craft to commerce. Drawing from his remarkable success story—evolving from pouring small batches at his kitchen table to establishing three bustling storefronts with over 140 wholesale accounts—Sabastian promises to deliver actionable, proven strategies rat...
#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach success. We share five critical lessons learned from growing our business to over a million dollars in sales. • Start with six well-chosen scents instead of ten or more to test market response without overwhelming yourself • Focus on customer favorites: two citrus scents, one masculine/woodsy, one spa-like, one approachable floral, and one staple ...
