Candle Business PRO

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/0e/f1/92/0ef192ba-0c02-d62b-8bf7-99e95962e323/mza_6305980803571718531.jpg/600x600bb.jpg

Candle Business PRO

Sabastian Garsnett

27 episodes

4 days ago

We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...

Show more...

Entrepreneurship

All content for Candle Business PRO is the property of Sabastian Garsnett and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...

Show more...

Entrepreneurship

Episodes (20/27)

Candle Business PRO

Wholesale Candle Business for Beginners: Our Proven 6 Step Readiness Check

We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...

4 days ago

39 minutes

Candle Business PRO

Black Friday Game Plan For Candle Brands

#025. Shoppers are sprinting for 50% off electronics, but your candles can still win the weekend with one bold, simple offer, fast shipping, and a clear story. We break down the exact Black Friday-to-Cyber Monday system we use to spark action, reduce friction, and turn first-time buyers into repeat customers through December. We start with discount psychology and why 25% often blends into the noise while 30% creates a meaningful pause and 40% unlocks fence-sitters. From there, we desig...

1 week ago

26 minutes

Candle Business PRO

What I Wish We Knew Before Starting Our Candle Business - Part 2

#024. This is Part 2 with tips 6-10. To get tips 1-5, check out episode #010. We share tips six through ten for building a real candle business, not just making candles. We break down niche selection, email-first marketing, market feedback, legal musts, and why social followers don’t equal sales, then wrap with a bonus mindset shift. • choosing a niche that creates superfans • defining target customers and price anchors • writing copy and designing packaging for one person • collecting...

2 weeks ago

33 minutes

Candle Business PRO

How My Candle Business Sells Every Day | 10 Ways That Actually Works

#023 We map out every sales channel that keeps our candle business profitable, from storefronts and Shopify to Amazon, wholesale, markets, parties, fundraisers, subscriptions, private label, email, and press. Along the way we share pricing rules, calendar timing, and systems that turn interest into daily sales. • separating home and work to avoid burnout • setting up Shopify with strong photos and pop-ups • offering meaningful welcome discounts tied to margins • building email flows for welc...

3 weeks ago

43 minutes

Candle Business PRO

From Trend Chasing to Timeless: Building a Candle Brand That Lasts

#022 We shift from making more to selling better and lay out a practical plan to build a timeless candle brand around a classic line. Trends fade, but focus, systems, and the right sales channels turn a small catalog into real growth. • why a classic year‑round line beats seasonal hype • letting customers decide your signature scent • the real costs of adding more products • supplier turnover risks on oils and vessels • focus, repetition and recognition in marketing • reusing content assets ...

1 month ago

30 minutes

Candle Business PRO

Real Candle Business Startup Costs, Profit Timelines, and COGS Explained

#021 We answer real candle business questions from startup costs and profitability timelines to wicks, seasonal strategy, scaling beyond the kitchen, and cutting COGS, using hard numbers and simple steps. We share exactly what worked for us as we grew from $1.5k invested to $1.5M in sales. • startup budget realities and lean inventory planning • niching down, target customer clarity, and faster testing • when to move from home to warehouse or retail • retail vs wholesale vs private label tra...

1 month ago

31 minutes

Candle Business PRO

Our Step-by-Step PR Strategies to Get Media

#019 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** A one-page press release can change your entire demand curve—if it’s written for real people on deadline. We walk through the exact PR playbook that took our candle brand from a spare-room studio to local TV, national write-ups, and wholesale calls, all without a PR firm or ad spend. The method is ...

1 month ago

35 minutes

Candle Business PRO

From Maker to Merchant: Wholesale Strategies That Actually Work

#019 and Part 9 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Wholesale strategies can transform a small candle business into a thriving enterprise, creating opportunities for expanded reach and increased sales without relying solely on direct-to-consumer channels. • Understanding the crucial difference between wholesale (selling at 50% of retail price with ...

1 month ago

33 minutes

Candle Business PRO

How Far We Built a Candle Business in 8 Weeks (Step by Step Guide)

#018 and Part 8 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** This week's episode recaps the 8-week journey of building a candle business from scratch, covering everything from setting foundations to overcoming roadblocks with the new brand "wthout." • Setting your foundation with your "why" and identifying your first three products • Choosing a memorable br...

2 months ago

34 minutes

Candle Business PRO

The Pre-Launch Marketing Roadmap: 8 Strategies for Your Candle Business

#017 and Part 7 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** This week I shares eight effective marketing strategies for candle entrepreneurs to implement before officially launching their businesses, drawing from his experience growing Garsnett Beacon Candle Company and now launching a completely new brand. • Start locally by telling everyone about your bu...

2 months ago

28 minutes

Candle Business PRO

10 Essential Elements for a High-Converting Candle Website That Drives Sales

#016 and Part 6 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Wondering why visitors browse your candle website but don't buy? The difference between attracting traffic and converting sales often comes down to specific website elements that build trust and create seamless shopping experiences. Sabastian Garsnett, who scaled his candle company to $1.4 million...

2 months ago

26 minutes

Candle Business PRO

How to Price Right, Test Smart, and Sell Confidently

#015 and Part 5 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Sabastian shares strategies for rapidly testing candles, selecting strategic sales channels for an elevated brand, and determining profitable pricing for the new gender-neutral "Without" candle line. • Testing three wick sizes simultaneously to speed up product development • Documenting every test...

2 months ago

40 minutes

Candle Business PRO

Best Candle Vessels, Wax, Oils and Fragrances to Start With

#014 and Part 4 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Today I'll share essential strategies for sourcing supplies when starting a new candle business, emphasizing the importance of building on reliable, long-term available products rather than trendy items that might be discontinued. • Keep your supply chain simple by using vessels and waxes that wil...

2 months ago

36 minutes

Candle Business PRO

Build A Candle Brand: Week 3 - Candle Brand's Visual Identity

#013 and Part 3 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Ready to transform your candle business from DIY to polished professional? This week we're diving deep into the art and science of visual branding—the key to creating instant trust with your ideal customers. After securing your business name and online presence, creating a cohesive visual identity...

3 months ago

16 minutes

Candle Business PRO

Build A Candle Brand: Week 2 - Crafting Your Candle Brand Identity

#012 and Part 2 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** We dive into the critical process of selecting and protecting your candle brand name, focusing on trademark registration, domain acquisition, and establishing a professional online presence. This week continues our 12-part journey of creating a brand new candle business from scratch, building on ou...

3 months ago

26 minutes

Candle Business PRO

Build A Candle Brand: Week 1 - Niche, Target Market, Mission and Values

#011 and Part 1 of our Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Ready to build a candle business that stands out from the crowd? You've found your starting point. This episode kicks off an exciting 12-week journey where I'll be creating a completely new candle brand from scratch—separate from my existing Garsnett Beacon Candle Company that has surpassed $1...

3 months ago

22 minutes

Candle Business PRO

What I Wish We Knew Before Starting Our Candle Business

#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach success. We share five critical lessons learned from growing our business to over a million dollars in sales. • Start with six well-chosen scents instead of ten or more to test market response without overwhelming yourself • Focus on customer favorites: two citrus scents, one masculine/woodsy, one spa-like, one approachable floral, and one staple ...

3 months ago

42 minutes

Candle Business PRO

Etsy vs Shopify: The Best Choice for Candle Makers?

#009 Today I break down the advantages of each Shopify and Etsy based on business goals, sharing specific strategies for leveraging both marketplaces effectively. • Etsy provides immediate access to millions of potential buyers with built-in traffic • Competition on Etsy is fierce with thousands of candle sellers competing for visibility • Etsy's total fees can reach 21.5% per sale (listing fees, transaction fees, and offsite ad fees) • Shopify offers complete control over branding, customer...

4 months ago

40 minutes

Candle Business PRO

Social Media Sanity for Candle Makers

#008 Social media should be a tool for growing your candle business, not a source of burnout and frustration. Today we explore why being selective about your social platforms leads to better results than trying to be everywhere at once. • More platforms doesn't equal more success - most customers only follow you on one or two at most • Rushed content gets low engagement - algorithms reward quality and consistency over scattered posts • Choose platforms based on your strengths and where your ...

4 months ago

36 minutes

Candle Business PRO

Cost to Start a Candle Business

#007 Wondering how much it really costs to start a candle business in 2025? In this episode of the Candle Business PRO Podcast, I break down the actual startup costs of launching a successful candle brand, from testing and tools to legal setup and inventory. As the co-founder of a million-dollar candle business, I’ve helped hundreds of makers plan smarter and spend wisely. Whether you're starting lean or going all-in, this episode walks you through every phase: ✅ What to invest in during th...

4 months ago

1 hour 1 minute