We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
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We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
Build A Candle Brand: Week 1 - Niche, Target Market, Mission and Values
Candle Business PRO
22 minutes
3 months ago
Build A Candle Brand: Week 1 - Niche, Target Market, Mission and Values
#011 and Part 1 of our Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** Ready to build a candle business that stands out from the crowd? You've found your starting point. This episode kicks off an exciting 12-week journey where I'll be creating a completely new candle brand from scratch—separate from my existing Garsnett Beacon Candle Company that has surpassed $1...
Candle Business PRO
We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
