We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
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We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
Build A Candle Brand: Week 2 - Crafting Your Candle Brand Identity
Candle Business PRO
26 minutes
3 months ago
Build A Candle Brand: Week 2 - Crafting Your Candle Brand Identity
#012 and Part 2 of Build A Candle Business series. **This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. ** We dive into the critical process of selecting and protecting your candle brand name, focusing on trademark registration, domain acquisition, and establishing a professional online presence. This week continues our 12-part journey of creating a brand new candle business from scratch, building on ou...
Candle Business PRO
We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
