We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
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We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...
What I Wish We Knew Before Starting Our Candle Business
Candle Business PRO
42 minutes
3 months ago
What I Wish We Knew Before Starting Our Candle Business
#010 Building a successful candle business requires strategic planning and avoiding common pitfalls that can derail your progress before you reach success. We share five critical lessons learned from growing our business to over a million dollars in sales. • Start with six well-chosen scents instead of ten or more to test market response without overwhelming yourself • Focus on customer favorites: two citrus scents, one masculine/woodsy, one spa-like, one approachable floral, and one staple ...
Candle Business PRO
We map a clear path from retail maker to confident wholesaler with a six-part readiness framework, real pricing math, and a simple outreach system that lands reorders. The focus stays on consistent sourcing, fast fulfillment, and building fewer but better accounts. • shifting from retail mindset to a wholesale model • choosing stable jars, waxes and oils for consistency • pricing cleanly for true 50 percent margins • aligning packaging and branding to target stores • using a credible website...