“Cancel culture,” as a concept, feels inescapable. The phrase has been connected to anything from free speech debates to Bollywood blockbusters; it is often used in news articles and informal social media conversations. It occasionally appears to be all-encompassing, as if all current dialogue must now exhaustingly and continuously lead to either an effort to "cancel" anyone whose beliefs cause controversy or to allegations of cancel culture in action, however unjustified. In this era of content creation a new phenomenon has emerged: the weaponization of cancel culture & the effect of cancel culture can be deep. In today's #BrewYourMarket Podcast, catch up Rakshit & Raginy talk about this culture & analyze its effect in detail. Let us know your opinions in the comment section.
It's challenging to find success in a start-up. But when someone decides to put in the effort and pursue something original, they are just unstoppable. A made-in-India company called "Dabble" was founded in Bangalore. The start-up creates art supplies for young children that are toxic-free and safe for children. Their goal is to encourage creativity and unrestricted expression to spread the joy of art.
Karen Saldanha and Neha Bajaj, Co-founded Dabble after seeing a lack of kid-friendly, toxin-free goods for play and creativity. At NSRCEL, IIM Bengaluru, a women-led start-up is being nurtured. As deal winners on Shark Tank India Season 2, the team also received a grant of Rs 25 lac from the ITBT department of the Karnataka government as well as the Elevate award for innovation.
Want to know the steps that took Dabble up the success ladder, Hear Shashank interview Karen Saldanha & quench your curiosity.
Let us know what you liked & would like better in the podcast.
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What is Brew Your Market -
Brew Your Market is a knowledge hub where one can find some of the best Marketing, Branding, and Business content via various communication channels. We aspire to make people learn more about the world of marketing and make information from that world more accessible and fun. Hit a like, spread the word, and subscribe to our channel for the latest updates.
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Learn something new every week by following us on:
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Karen Saldanha: https://www.linkedin.com/in/karen-saldanha-44029812/
Shashank SN: https://shashanksn.com
NSRCEL: https://nsrcel.org/
#startup #sharktank #dabble #success #india #podcast #bangalore #creativity #sharktankindia #sharktankindiaseason2
We all know that Zomato’s s business strategy has changed the food business sector, it's time for a change again. Zomato and other food delivery services have made significant adjustments to their pricing, causing customers to pay more for their orders. In recent months, meal delivery apps have raised their delivery prices, tightened their order cancellation policies, implemented dynamic pricing, and raised the costs of their loyalty programs. The Economic Times has been notified by restaurants that are featured on these platforms that the aforementioned adjustments, together with lower discounts, have hurt order numbers. An analyst informed the newspaper that since October for Zomato. the monthly decline in order numbers is predicted to be between 5 and 6 percent. Want to analyze the effect in depth? Join Shashank & Rakshit in our weekly #HopefullyMarketing podcast. Watch now!
The way designers operate is evolving to become more effective and quick thanks to artificial intelligence. AI technologies like Adobe Sensei and Canvas Magic Resize employ machine learning algorithms to automate time-consuming processes like resizing, retouching, and color correction, accelerating and streamlining the creative process. The branding process is also changing as a result of artificial intelligence. Machine learning algorithms are used by AI-powered brand analysis solutions like Brandwatch to evaluate customer data and offer insights into brand impressions. This enables businesses to find out what consumers are saying about them online and to decide how to strengthen their branding. Is it all too good to be true? Let's find out that and more about how How AI is Transforming Design and Branding & how designers & entrepreneurs can navigate through this journey. Watch Shashank interview the award-winning creative director, designer, agency owner, and author - Of burn Your Portfolio & The Psychology of Graphic Design Pricing - Michael Janda, for all your answers.
People's greatest traits might emerge during a crisis. The same is true for businesses. Consumer behavior trends are still being significantly reshaped by the year 2020. More than ever, we could all use some motivation to create new ways for businesses to adjust to the times. How can your business strategy be modified to take into account changing client demands?
Research has shown that emotions from past or similar experiences might change people's choices when they are forced to make a choice. In actuality, people rarely make purchases based just on rationality. Rather, individuals act in this way for emotional reasons. Customer retention and sales success are frequently greatly impacted by this very invisible emotional bond between your business and the consumer.
This valentine's month, Join Shashank & Rakshit as they the love that makes the business world go around, The love between Brand & Customer.
Come join them & leave your thoughts.
Patanjali & its swadeshi effect gradually spread like wildfire in the 1990s and is still lit. One of the select few brands that form the fundamental foundation of the Indian consumerist identity is Patanjali. The corporation has emerged as one of the symbols of the Indian economy thanks to its use of a variety of marketing strategies to promote its wide range of products. In this Monday's case study episode, we discuss the key strategies of Patanjali. Hear it out & comment.
Media Entrepreneurship has been an ambiguous, unclear, and controversial concept and despite growing academic efforts in the last decade, it is still a poorly defined subject.
It's neither an easy industry. you have to play the role of both a journalist and a specialist.
well, running a business in the field is similar to a relationship; for a healthy one, you need to develop trust and become your customer's habit.
There is a lot more and who better than Rajneil Kamanth, co-founder of the signal dot co, to tell you how to utilize the power of the pen and the strength of voice?
Watch and leave your queries, we will come back next week with your answers.
#entrepreneurship #media #video #business #news #publishing #newsletter
There have been two fundamental truths about internet advertising for the past ten years. First, the industry was remarkably immune to the business cycle despite its fast expansion. The second factor was the duopoly of Google (in search ads) and Meta (in social media), which one envious competitor has compared to John Rockefeller's monopoly on oil in the late 19th century.
But now, Amazon and Apple are gaining traction across the platforms.
For the second time in the company's history, Google's total ad income decreased, and it wasn't simply because of the well-known problems with YouTube. Its search ad revenue fell as well; generally impervious to spending cuts brought on by the economic downturn
The same is true of Meta. In terms of ad revenue, it reported its first yearly revenue deficit.
As opposed to Google and Meta, Amazon and Apple continue to aggressively rake in advertising dollars, albeit into far smaller pools.
Is the a good time for these giants to come to an end? if yes, why and how?
In this week of #hopefullymarketing Podcast, we take a deep dive into the various theory of this Duopoly.
Listen to our views, and tell us yours!
#Google #Meta #Advertsing #Amazon
Nykaa is an Indian cosmetics company that offers wellness, skincare, and cosmetics goods. The Sanskrit term "Nayaka," which is the root of the English word "Nykaa," means "the one in the spotlight," and the brand has undoubtedly been in the spotlight from its inception. The company distributes more than 1,30,000 goods under 1500 different brand names, including its own Nykaa Beauty and other high-end cosmetics companies. The brand currently has more than 5 million active monthly users. Nykaa is also the market leader in the beauty sector thanks to its enormous consumer base. **what’s the reason behind the success story of Nykaa?** Nykaa is blooming and thriving in the beauty sector thanks to its effective marketing approach. Digital marketing is the cornerstone of Nykaa's marketing plan. Digital marketing is the main technique Nykaa uses to pitch its customers. The brand is pitching customers in tier 2, tier 3, and tier 4 cities in addition to its primary target market of tier 1 cities. In this Case Study, Let's examine Nykaa's marketing plan in greater detail to learn how it draws in its target audience. #Nykaa #BrewYourMarket #marketing #startups #unicorn #business
Marketing is not marketing if there are no objectives. Even your content marketing objectives must be sufficiently clear. It has been observed that content marketing with clear content objectives is more successful than producing solely for SEO benefits. We all know that Google favors recently published content, but simply producing content for its sake of it will accomplish nothing. Your content will fall flat if it is fresh and irrelevant. Well, that is just the first step, From Conceptualization, Content Planning, Creation, and Editing to Optimization along with multiple detailing are involved in creating content. You can never anticipate outstanding outcomes from a single piece of content because content production is an ongoing activity. You must be willing to experiment with more formats and media. Continually assess how your audience will most likely connect with your message. Well, it can be a little overwhelming. Worry not, we have got you covered, start with these basics of How To Create Great Content That Converts. #Contentcreation #Content #contentcreator #creator #CreatorEconomy
Pele - the first global sports person, honestly he was more than just a person. Whose name stirred expectations whenever invoked, be it high-profile international football forums in megacities or humble, impromptu, quickly cobbled-up pitches in some of the most forgotten corners of the world. Things that brands try their hardest to be. Come join Rakshit and Shashank as they discuss how Edson Arantes do Nascimento became Pele, the brand. The Man has left us with a wealth of knowledge and opportunities; let's explore and harness them together. Listen and Learn!
Influencers are earning in millions this very minute. Who would have thought that the thing which didn't even exist two decades back would become half of the youth's dream! In this episode of #HopefullyMarketing podcast, Shashank and Rakshit talk about how influencer marketing works, its pros & cons, and how brands can make the most out of it! They go over its process that why it has worked so well for some brands like Nykaa & why it backfired for another.
Building a startup as a college student is no easy feat. It takes grit, determination, and a whole lot of hard work to turn your ideas into a successful business. In today's podcast Rakshit & our special guest Ishaan Sharma, founder of Marketup, get into the challenges of starting your business as a college student. Ishaan became a millionaire at the age of 20 & have a social media presence of 600K subs. That's sick! Tune in to learn what it takes to build a million dollar startup, challenges & fears faced, skills, funds, & tools needed, and much more!
Is ChatGPT a good thing or not? Well, that depends on who you ask. Some may see it as a helpful AI assistant, while others may fear its potential to take over the world. But one thing's for sure: ChatGPT is definitely making waves in the world of artificial intelligence, and it's up to us to decide how to use its capabilities for good. So whether you love it or fear it, ChatGPT is here to stay. In today’s podcast, Shashank and Rakshit discuss the future of ChatGPT, how it is going to affect the content marketing space and the world overall.
What were you doing when you were in college? I was most probably thinking about what to eat next. On the other hand, our special guest for this podcast, Madhan, started his own media company in college with some friends and is now consulting small business to get online. As a content creator, he has managed to build a community of 1 million subs on Youtube. I’m sure if you’re getting into the content creation space, you’ll be having so many questions about how to start, grow, and make money. He is the first South Indian Creator to make a course in partnership with India’s largest learning platform Udemy. Right now he has his own course where he teaches people how to market without spending money by just creating content. There are a lot of firsts in this podcast. First-time Shashank SN is showing his face on camera for the podcast and this is our first podcast that is fully in Tamil as our guest feels more comfortable conversing in that language.
If you closely look at TATA’s movements, you’ll see that they are trying to expand in the Indian beverage market with its recent acquisitions like Campa Cola and Bisleri. TATA is willing to spend Rs 7000 crore to acquire Bisleri. That’s a huge number and as a consumer, you need to know why and what it could mean for you in the future. In today’s Hopefully Marketing podcast, Shashank and Rakshit take a closer look at the deal between TATA and Bisleri and what could be its potential plans for the brand.
It has been predicted that everyone would be a creator in some sense in the future. It's no wonder that the creator economy has been on the rise and all the digital platforms are pushing towards the same. But everyone jumping into the creator space could affect the type and level of content that we might see in the future. Hear out Shashank and Rakshit in the latest episode of #HopefullyMarketing, gathering their positive and concerning outlook on the Creator Economy. Get informed and entertained at the same time.
Layoffs are happening not only in India but all around the world. The biggest reason is…yes, you guessed it right, recession. Its impact has affected the world's top companies like Meta, Amazon, and even big startups like BYJU's in India. In today's podcast, Rakshit and Praney picks up the crisis surrounding layoffs with a special focus on its impact on Indian companies, and also how the market will look after 6-12 months.
In this week's podcast, we have Kushal Lodha on board with us. Rakshit and Kushal get into the space of Creator Economy and other businesses in the creator space evolving in India. Kushal's journey is not a straight line, he went from being a CA to a VC, and finally moved into the Content Creation space. Having nearly 100K subs and followers across various social media handles, he breaks down growth strategies and learnings for each platform. Major takeaways from this podcast.
If AI software is generating content for an individual and that person is only filling in some keywords, would you call that person a Content Creator? Does AI increases the ability of humans to do better or takes over their work and destroys that novel quality of content creation? Where should we draw the line? In this week's #HoefullyMarketing podcast, Shashank and Rakshit discuss the dual nature of AI technology in the content creation space.