“Cancel culture,” as a concept, feels inescapable. The phrase has been connected to anything from free speech debates to Bollywood blockbusters; it is often used in news articles and informal social media conversations. It occasionally appears to be all-encompassing, as if all current dialogue must now exhaustingly and continuously lead to either an effort to "cancel" anyone whose beliefs cause controversy or to allegations of cancel culture in action, however unjustified. In this era of content creation a new phenomenon has emerged: the weaponization of cancel culture & the effect of cancel culture can be deep. In today's #BrewYourMarket Podcast, catch up Rakshit & Raginy talk about this culture & analyze its effect in detail. Let us know your opinions in the comment section.