If you closely look at TATA’s movements, you’ll see that they are trying to expand in the Indian beverage market with its recent acquisitions like Campa Cola and Bisleri.  TATA is willing to spend Rs 7000 crore to acquire Bisleri. That’s a huge number and as a consumer, you need to know why and what it could mean for you in the future.  In today’s Hopefully Marketing podcast, Shashank and Rakshit take a closer look at the deal between TATA and Bisleri and what could be its potential plans for the brand.