Influencers are earning in millions this very minute. Who would have thought that the thing which didn't even exist two decades back would become half of the youth's dream!  In this episode of #HopefullyMarketing podcast, Shashank and Rakshit talk about how influencer marketing works, its pros & cons, and how brands can make the most out of it!  They go over its process that why it has worked so well for some brands like Nykaa & why it backfired for another.